
Social Media
While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.
SOCIAL MEDIA
By our News Team | 2022
Sophisticated big-budget advertisements may win on TV, but not on social media. Being ‘real’ is what wins the day, says Meta.
Does your brand need slick and perfectly crafted advertisements to effectively engage with social media audiences? The answer according to Meta – the company that owns the likes of Facebook and Instagram – is a resounding ‘no’.
In a recent blog post, Meta notes that there is a shift away from perfection and polish, towards a culture that instead celebrates what’s unpolished and real.
“Culture on our platform is driven by people,” the company says. “And that culture has its own language—relatable, unpolished and above all, human. Creativity here feels like it’s made by people, for people.
Illustration courtesy of Meta
“When brands understand prevailing culture codes, they communicate as peers, establishing relatability and trust through a shared language.”
Among Meta’s recommendations for creating ‘real’ social media ads:
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