Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
SOCIAL MEDIA
US teen survey shows continued rise of TikTok and fall of Facebook
By our News Team | 2022
But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.
The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space.
A new Pew Research Centre survey of American teenagers aged 13 to 17 finds TikTok has rocketed in popularity and has become a top social media platform for this group of consumers. Some 67% of teens said they use TikTok, with 16% saying they use it almost constantly.
Photo by Cottonbro from Pexels
Meanwhile, the share of young who say they use Facebook, a dominant social media platform among teens in Pew’s 2014-15 survey, has plummeted from 71% then to 32% today.
But it is YouTube that tops the 2022 teen online landscape. Among the platforms covered in the new survey, as it is used by 95% respondents.
TikTok is next on the list of platforms that were asked about in this survey (67% usage among US teens), followed by Instagram and Snapchat, which are both used by about six-in-10 youngsters. Then comes Facebook with 32% usage, followed by smaller shares for Twitter, Twitch, WhatsApp, Reddit and Tumblr.
Many changes in the social media landscape
Changes in the social media landscape since 2014-15 extend beyond TikTok’s rise and Facebook’s fall.
Growing numbers of teens say they are using Instagram and Snapchat since that survey. Conversely, Twitter and Tumblr saw declining shares of teens who report using their platforms. And two of the platforms that Pew tracked in the earlier survey – Vine and Google+ – no longer exist.
There are some notable demographic differences in teens’ social media choices. For example, teen boys are more likely than teen girls to say they use YouTube, Twitch and Reddit, whereas teen girls are more likely than teen boys to use TikTok, Instagram and Snapchat.
This study also explores the frequency with which teens are on each of the top five online platforms: YouTube, TikTok, Instagram, Snapchat and Facebook.
Fully 35% of teens say they are using at least one of them “almost constantly”. Teen TikTok and Snapchat users are particularly engaged with these platforms, followed by teen YouTube users in close pursuit.
A quarter of teens who use Snapchat or TikTok say they use these apps almost constantly, and a fifth of teen YouTube users say the same. When looking at teens overall, 19% say they use YouTube almost constantly, 16% say this about TikTok, and 15% about Snapchat.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.