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Facebook Reels is launched in 20 sub-Saharan African markets

By our News Team | 2022

Reels is the platform’s fastest-growing content format and acknowledges the massive increase in user demand for video.

Meta, the company that owns Facebook, has announced that it is expanding the availability of Facebook Reels for iOS and Android to more than 20 countries across sub-Saharan Africa. 

It is also introducing better ways to help creators to earn money, new creation tools and more places to watch and create Facebook Reels.

Prior to this launch, Reels was only available on Facebook in India, Mexico, Canada and the US. Now it is available across sub-Saharan Africa in: Zimbabwe, Zambia, Uganda, Tanzania, Swaziland, South Africa, Seychelles, Senegal, Rwanda, Nigeria, Namibia, Mali, Malawi, Lesotho, Kenya, Guinea, Ghana, Cape Verde, Cameroon and Burkina Faso.

Commenting on the launch, Nunu Ntshingila, Regional Director for sub-Saharan Africa at Meta says: “We’ve seen that video now accounts for almost all of the time people spend on Facebook and Instagram, and Reels is our fastest-growing content format by far.

Social Media

Photo courtesy of Facebook

Easy for users to find and share entertaining content

“This is why we’re focused on making Reels the best way for creators to get discovered, connect with their audience, and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content.”

In addition, Meta is creating a variety of opportunities for creators to earn money for their reels. The Reels Play bonus programme is part of the company’s US$1-billion creator investment, which pays eligible creators up to US$35,000 a month based on the views of their qualifying reels. In the coming months, the bonus program will be extended to more countries.

As part of the launch, Meta has also unveiled brand-suitability controls. These include including Publisher Lists, Blocklists, Inventory Filters and Delivery Reports for Banner and Sticker Ads in Facebook Reels

This gives advertisers more control over how their ads appear in places they don’t consider suitable for their brand or campaign. Additionally, Meta has been testing full-screen and immersive ads in between Facebook Reels since October of last year, and will roll them out to more places around the world over the coming months, the company says.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.