Retail Strategy
The focus of the new stores will be on delivering greater ‘everyday value’ to the growing middle-market shopper segment.
SOCIAL MEDIA
Meta gets itself in more hot water in both US and Australia
By our News Team | 2022
A US court has okayed a class-action lawsuit over claims of inflated advertising metrics. Aussie’s consumer watchdog is going to court too.
A US lawsuit that accuses Facebook of deceiving advertisers is to be allowed to go ahead as a class action following a ruling in a District Court in San Francisco.
By agreeing to a class action, the ruling allows potentially millions of businesses and individuals who paid for advertising to sue the parent company, Meta, as a group. Instagram, which is owned by Meta, is also being included in the lawsuit.
The claims that are being made date back to August 2014, before the Facebook business rebranded to Meta, and accuse the social media giant of inflating its claims about advertising reach.
According to the case made by the original complainants (who may now be joined by others as a result of the class-action ruling), executives at Facebook knew that the ‘potential reach’ metric was inflated by as much as 400%, yet did nothing to rectify the situation and preferred to cover it up.
Image by Succo from Pixabay
The estimation of potential reach can be skewed by various factors, including duplicate and fake social media accounts.
Meta is trying to have the lawsuit dismissed, and this application will be heard in court later this year.
Aussie consumer watchdog snaps at Meta
The social media company continues to be involved in various disputes around the world. For example, last month the national consumer watchdog in Australia announced it was launching legal action against Meta, alleging it allowed scam ads to target Facebook users with fake celebrity endorsements.
In a statement, the Australian Competition and Consumer Commission (ACCC) claimed the ads used Facebook’s algorithms to target susceptible users and included false quotes claimed to have been made by Australian celebrities.
“The essence of our case is that Meta is responsible for these ads that it publishes on its platform,” ACCC chairman Rod Sims said.
“In one shocking instance, we are aware of a consumer who lost more than A$650,000 (US$480,000) due to one of these scams being falsely advertised as an investment opportunity on Facebook. This is disgraceful.”
Online Advertising
Even if you’re familiar with Google Ads campaigns, you may be missing a few tricks of the trade, says industry expert.
Social Media
But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.
Brand Value
No surprises as Coke and Pepsi fill top spots in latest survey of non-alcoholic drinks brands. Their values rise by 7% and 12% respectively.
Personal Branding
Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.
Brand Experience
When marketing sports products, brand experience may not increase satisfaction, but it can alleviate or eliminate uncertainty.
Public Relations
Aim is to further develop the consultancy’s digital expertise in the areas of social, experiences and content.
Brand Milestones
Created in 1932 in a small carpentry workshop in Denmark, Lego has since evolved into a huge global brand valued at over US$9-billion.
Public Relations
Communication firm receives recognition for its work on the 2021 Marine Protected Areas (MPA) Day campaign.
Corporate Social Responsibility
Many firms leverage social initiatives to generate positive publicity, to attract the best talent, and to keep pace with their competitors.
Marketing Spend
The knee-jerk reaction in a recessionary environment is to reduce spending on marketing. But study finds it’s detrimental in the longer term.