BRAND CAMPAIGNS

Sports icon Puma launches first worldwide brand campaign in a decade

By our African Marketing Confederation News Team | 2024

New campaign unveiled this month aims to convey the brand’s ‘unique connection with speed’ ahead of Olympics and Euro 2024.

Global sports company Puma has launched its first worldwide brand campaign in 10 years, with the tag line ‘Forever. Faster. – See The Game Like We Do’. The objective is to strengthen its positioning as the ‘Fastest sports brand in the world’. 

Puma’s new campaign features Jamaican athlete

Shericka Jackson, among others. Photo: Puma

 

“The campaign conveys the brand’s unique connection with speed and invites everyone – professional and everyday athletes alike – to see the game like Puma does,” the company says in a worldwide press release. 

 

Its new campaign launched on 10 April and is being communicated across the media mix using touchpoints such as social media, TV, PR, OOH and POS. It includes a brand film and utilises collaborations with top athletes like Neymar Jr. (soccer), Jack Grealish (soccer), Shericka Jackson (athletics) and Karsten Warholm (athletics). 

 

Later this year, Puma will present dedicated brand videos and creative sub-campaigns for the 2024 Summer Olympics, UEFA Euro 2024 and other key sporting events. 

 

Puma’s biggest marketing investment ever 

 

“Our new global brand campaign is Puma’s biggest marketing investment ever,” says Richard Teyssier, Vice President for Brand and Marketing.  

 

“It is the first time that Puma has one single message – ‘Forever. Faster.’ – throughout the entire year and across all performance categories such as football, running, basketball and handball.  

 

“The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers.” 

 

Adds Arne Freundt, CEO of Puma: “Speed is the superpower the greats use to change the game. Just like our world icons Mondo Duplantis, Karsten Warholm, Neymar Jr or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone.  

 

“Through our ability to bring speed to life, Puma invites all people to break through their own limits, unlock their personal best and become a better version of themselves, allowing them to see the game like we do.” 

 

You can watch the short version of the brand film here. Or the long version here. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.