RETAIL STRATEGY

Supeco discount supermarket chain is expanding presence in Senegal

By our African Marketing Confederation News Team | 2024

Carrefour franchise partner in francophone West Africa opens its first Senegalese outlet outside the capital city of Dakar.

A Supeco outlet in Abidjan, Cote d’Ivoire. Photo: CFAO

 

CFAO, a prominent franchise partner for the French-based Carrefour supermarket group in West Africa, has signalled a likely expansion plan in Senegal by opening its first Supeco discount supermarket located outside the capital city of Dakar. 

 

The new outlet is in M’bour, a small coastal city and tourist resort approximately 80 kilometres south of Dakar. It has a population of around 230,000 people. 

 

This latest store opening means that there are now five Supeco discount supermarkets in the country. 

 

“Supeco targets the budget segment and gives both individuals and businesses the option to buy retail or in bulk. The first Supeco store opened in April 2019 in Dakar,” explains the CFAO Group on its website. 

 

CFAO operates in Cote d’Ivoire, Cameroon and Senegal. It is also a partner of e-commerce company Jumia, which enables it to expand its offering through online sales. 

 

A rebirth of sorts in Senegal 

 

“The opening marks a rebirth of sorts for the Supeco brand in Senegal. The last store opened in April 2023, but its El Mansour and Pikine branches in Dakar were effectively destroyed during political riots in June 2023,” comments Trendtype, the London-based emerging markets consultancy. 

 

“They (the Supeco brand) represent a defined growth of discount retail in markets where supermarkets have typically been premium retail outlets catering to wealthier consumers. CFAO had adopted a measured approach to opening Supeco stores, focusing on just four cities: Abidjan, Dakar, Douala and Yaoundé.” 

 

In Senegal, Supeco is in competition with Auchan Max, the discount supermarket sub-brand of Auchan, which is also a French-based retail group.  

 

“The contest between two international discounters will be good for consumers, including trade customers, but will hit independent wholesalers and likely undercut their prices,” comments Trendtype.

View all articles »
author avatar
Rozanne
See Full Bio
0
    Your Cart
    Your cart is emptyReturn to Shop
    Continue Shopping

    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.