A.M.C. MEMBER NEWS

Thought-provoking insights at Marketers Association of Zimbabwe convention

By our African Marketing Confederation News Team | 2024

Industry professionals gather in Victoria Falls to discuss topics under the theme ‘Disrupt to Redefine: The Future of Marketing Excellence’.

Photo: Marketers Association of Zimbabwe

The Marketers Association of Zimbabwe (MAZ) successfully concluded its 15th Annual Marketers Convention at the scenic Elephant Hills Resort in Victoria Falls at the weekend. 

 

It brought together a diverse range of professionals – including senior marketing practitioners, business leaders, sales experts, and communications specialists from Zimbabwe and neighbouring countries – under the theme ‘Disrupt to Redefine: The Future of Marketing Excellence’. 

 

Day one of the convention set the stage for thought-provoking insights. Delegates were captivated by Paul Makaya, Founder & Agency Head at Bergast House, as he delivered a powerful presentation on ‘Disruptive Innovation in Advertising: Redefining the Ad Landscape’. His vision for reshaping advertising through bold, innovative strategies sparked many discussions. 

 

Day two kicked off with Abraham Makamba discussing ‘Generative AI for Business Intelligence’, followed by Dennis Mambure’s presentation on ‘Global Trends in Disruptive Marketing’.  

 

The official opening ceremony was then conducted by MAZ’s outgoing President, Lillian Mbayiwa.  

 

Mabel Mun’gomba explored the ‘Evolving Role of the CMO’, and Eng. Kudzai C. Chikumbirike led a session on ‘Ethical AI and Data Usage’. Vinod Sharma joined delegates virtually to present on ‘Disruptive Technologies and the Future of E-Commerce’. 

 

The third and final day saw the 15th Annual Marketers Convention end on a powerful note with two speakers who inspired new thinking on marketing’s role in business transformation.  

 

Unaiswi Nyikadzino, delivered an impactful session on ‘Driving Business Model Change: The Marketing Advantage’, exploring how marketing leaders can drive innovation and create lasting change.  

 

This was followed by Agrippa Mugwagwa, who spoke on ‘The Rise of the Digital/Disruptive Business Model’, shedding light on the impact of digital evolution on modern business.  

 

“A huge thank you to all attendees for making this convention a success, and to our speakers for guiding us toward a bold future in marketing. Here’s to redefining excellence together,” MAZ said in a social media post. 

 

The association’s attention now turns the 2024 Superbrand Awards Dinner on 22 November at Rainbow Towers Hotel & Conference Centre in Harare as MAZ celebrates ‘Brands Influencing Positive Social Change’.

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    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
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    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.