
WPP creates a new kind of talent pipeline designed for the AI era
Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.
REGIONAL INVESTMENT
By our African Marketing Confederation News Team | 2024
Leaders, investors, and development experts gather to unlock investment opportunities and drive economic recovery in West Africa.
The Economic Community of West African States (Ecowas) has kicked off its inaugural Ecowas Investment Forum in Lomé, Togo. It has been organised by the Ecowas Bank for Investment and Development (EBID),
A cocktail event launched the official programme on Wednesday night (3 April) and plenary sessions are taking place today (Thursday, 4 April) and tomorrow.
The Ecowas Bank for Investment and Development in Lomé.
Photo: Hermann Kass, Wikimedia Commons
The forum brings together leaders, investors, and development experts to unlock investment opportunities and drive economic recovery across the West African region.
Discussions are focusing on critical sectors such as agriculture, infrastructure, energy, and healthcare. All are viewed as essential for fostering inclusive and sustainable economic growth.
Speakers include Faure Gnassingbé, President of the Republic of Togo; Dr Ngozi Okonjo-Iweala, Director-General of the World Trade Organization; Dr George Agyekum Donkor, President of the EBID; and Dr Omar Alieu Touray, President of the Ecowas Commission.
West African economy predicted to grow by 4% this year
According to estimates by the African Development Bank Group, West Africa is expected to show growth of 4% in 2024 and 4.4% in 2025. Strong growth in most countries in the region is projected to offset slowdowns in Nigeria and Ghana.
However, the announced withdrawal of Burkina Faso, Mali, and Niger from the Economic Community of West African States casts a shadow over the sustainability of gains amid growing uncertainty.
There has been speculation that the three countries could potentially launch their own currency and form new logistical alliances, such as partnering with Morocco for port facilities.
Founded in 1975, Ecowas allows the free movement of its citizens between its 15 member countries and, largely, the free movement of goods.
The members of Ecowas are Benin, Burkina Faso, Cabo Verde, Cote d’Ivoire, The Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone, and Togo.

Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.

Vida e caffè believes its growth highlights the increasing ability of African consumer brands to scale regionally.

Innovative launch of new smash burger sees an entire pop-up restaurant ‘smashed’ for the occasion – from glasses to seats.

‘Best pies in town’. ‘Our city’s favourite hotel’. Unsubstantiated claims, but academics find this puffery does add bottom-line value.

Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.

Bolt moves beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household items and other goods.

Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is available online and in print.

Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.

Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.

TGI Fridays, which operates almost 400 restaurants worldwide, will debut in the SSA market with its first Nairobi outlet in November 2026.

Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the AMC is inviting you to step forward now.