
Researchers examine why some AI ads fail while others succeed
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REGIONAL INVESTMENT
By our African Marketing Confederation News Team | 2024
Leaders, investors, and development experts gather to unlock investment opportunities and drive economic recovery in West Africa.
The Economic Community of West African States (Ecowas) has kicked off its inaugural Ecowas Investment Forum in Lomé, Togo. It has been organised by the Ecowas Bank for Investment and Development (EBID),
A cocktail event launched the official programme on Wednesday night (3 April) and plenary sessions are taking place today (Thursday, 4 April) and tomorrow.
The Ecowas Bank for Investment and Development in Lomé.
Photo: Hermann Kass, Wikimedia Commons
The forum brings together leaders, investors, and development experts to unlock investment opportunities and drive economic recovery across the West African region.
Discussions are focusing on critical sectors such as agriculture, infrastructure, energy, and healthcare. All are viewed as essential for fostering inclusive and sustainable economic growth.
Speakers include Faure Gnassingbé, President of the Republic of Togo; Dr Ngozi Okonjo-Iweala, Director-General of the World Trade Organization; Dr George Agyekum Donkor, President of the EBID; and Dr Omar Alieu Touray, President of the Ecowas Commission.
West African economy predicted to grow by 4% this year
According to estimates by the African Development Bank Group, West Africa is expected to show growth of 4% in 2024 and 4.4% in 2025. Strong growth in most countries in the region is projected to offset slowdowns in Nigeria and Ghana.
However, the announced withdrawal of Burkina Faso, Mali, and Niger from the Economic Community of West African States casts a shadow over the sustainability of gains amid growing uncertainty.
There has been speculation that the three countries could potentially launch their own currency and form new logistical alliances, such as partnering with Morocco for port facilities.
Founded in 1975, Ecowas allows the free movement of its citizens between its 15 member countries and, largely, the free movement of goods.
The members of Ecowas are Benin, Burkina Faso, Cabo Verde, Cote d’Ivoire, The Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone, and Togo.

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