US ice cream brand Cold Stone Creamery launches its Moroccan expansion

The new store, which the company says is the first of many in the North African country, has opened in the Maârif neighbourhood, a vibrant and bustling shopping area known for its mix of high-end boutiques and local artisan shops. 

“With its urban energy and cosmopolitan appeal, this bustling hub of Casablanca reflects the spirit of modernity and conviviality that the brand embodies,” the company says in a press release. 

“The flagship store has been designed as an elegant, contemporary and welcoming space, where indulgence goes hand in hand with moments of sharing.” 

Positioned as a ‘super premium product’ 

Founded in 1988, Cold Stone Creamery positions itself as a ‘super premium’ product. Its USP is training staff to become skilled ice cream makers, who then put on a culinary show by blending ice cream with a variety of ‘mix-in’ items such as fresh fruits, cookies, chocolates, nuts or sauces. This is done on a frozen granite stone. 

“Each creation becomes a unique, personalised and spectacular delight,” the company claims in its press release. 

The brand has not released details of its broader expansion plan in the country, saying merely that “additional Cold Stone Creamery stores will soon open in other Moroccan cities”. 

According to Morocco World News, foreign investments in Morocco skyrocketed during the first quarter of 2025, building on the strong performance the country has seen in much of the past few years. 

The International Monetary Fund predicts that Morocco’s economy will continue to expand for the rest of this decade, with an average annual growth rate of 3.7% between 2025 and 2030.