
AI is causing ‘profound shifts’ in brand value – Kantar report
Google’s brand value surges by 57%, ending Apple’s four consecutive years at the top. Microsoft and Amazon also prominent.
BUSINESS STRATEGY
By our African Marketing Confederation News Team | 2024
Twelve filling stations in Maputo province are involved in the partnership. All should be operational by early 2025.
Vivo Energy Mozambique, representative of the Engen brand and exclusive authorised distributor of Shell lubricants in the country, has opened a new Engen N1 service station in Mumemo, Marracuene.
Many guests attended the Marracuene opening. Photo: Vivo Energy
Marracuene is a town located 30km north of Maputo on the Incomati River. The opening is the result of a strategic partnership with fuel and lubricants distribution company, Camel Oil.
“With this new collaboration involving 12 stations in the Maputo province, Vivo Energy Mozambique will expand its network to a total of 58 operational stations nationwide, strengthening its presence in the Mozambican market,” Vivo says in a press release.
According to João Oliveira e Sousa, Managing Director of Vivo Energy Mozambique, the company’s partnership with Camel Oil goes beyond simply expanding Vivo’s network.
Commitment to be closer to customers
“It is part of our commitment to be ever closer to our customers, offering excellent services, and contributing to the socio-economic development of the communities where we operate.
“The new Engen N1station not only supplies fuel, but also has a car wash, an oil change centre and a convenience store fully equipped to meet our customers’ daily needs. It contributes to boosting local trade and strengthening the region’s economy.”
Oliveira e Sousa added that, of the 12 filling stations involved in this partnership, five are already in operation, three are under construction or in refurbishment until the end of 2024, and the remaining four should be operational in early 2025.
Since its entry on the Mozambican market in March 2019, following the acquisition of Engen, Vivo Energy Mozambique has seen significant growth. It has expanding from 19 stations in 2019 to 58 today, with a presence in all provinces of the country.
The Vivo Energy Group operates under the Engen and Shell brands in 28 markets across Africa and the Indian Ocean Islands. Its retail offering includes fuels, lubricants, card services, convenience stores, restaurants, and other non-fuel services.

Google’s brand value surges by 57%, ending Apple’s four consecutive years at the top. Microsoft and Amazon also prominent.

Investment marks industrial diversification, creation of employment opportunities and manufacturing sector integration, says President.

Prominent English Premier League soccer club brings official standalone retail stores to the region for the first time.

Latest Chocolate Scorecard reveals uneven progress and gaps in retailer accountability and transparency in cocoa sustainability.

Shoppers are not returning to old habits – they’re redefining them. And affordability is still the single biggest decision driver.

Inefficiencies in South Africa’s state-run rail system have been a major constraint on economic growth over the past decade.

IMM Institute hosts annual Excellence Awards in Johannesburg, honouring top supply chain professionals, teams and emerging talent.

Uganda has unveiled the Packaging Centre of Excellence, a national facility which aims to elevate product branding, packaging standards and market readiness.

IMM Institute hosts annual Excellence Awards in Johannesburg, honouring top marketers, marketing teams and industry up-and-comers.

Good for business, but bad for kids? Researchers concerned about ‘invasive reach and powerful influence of digital marketing techniques’.

Epic watch party-themed campaign for the upcoming FIFA World Cup features major international soccer stars and a touch of Hollywood.