AGENCIES

Vodacom SA appoints Ogilvy as its new integrated lead partner agency

By our African Marketing Confederation News Team | 2024

Ogilvy chosen after “a rigorous, yet meticulous process up against several leading contenders in the advertising and communications industry”.

Photo: Vodacom

 

Vodacom South Africa has announced that Ogilvy has been appointed as the telecom giant’s lead agency to deliver integrated through-the-line marketing services. This is with effect from 1 August 2024.   

 

Ogilvy takes over from VML, which has been with Vodacom since 2020. More recently, VMLY&R South Africa was instrumental in launching Vodacom’s 30th birthday campaign, coinciding with the country’s 30 years of democracy.

Vodacom says Ogilvy was chosen as a partner following “a rigorous, yet meticulous process up against several leading contenders in the advertising and communications industry. Ogilvy’s integrated solution is most ideally suited to deliver and service many facets of Vodacom’s integrated account”. 

 

Occasional review of agency portfolio 

 

Commenting on the appointment of the new lead agency, Andisa Ntsubane, Managing Executive of Brand, Marketing and Communications at Vodacom, says: “Aligned to our operational cadence, periodically, we are afforded the opportunity to review our agency portfolio to ensure that we remain competitive, while at the same time ensure that our agency ecosystem supports the new direction we are travelling as South Africa’s most iconic brand.  

 

“Our efforts enable us to accelerate our shift from a traditional telco to a future-fit technology communications leader. We are excited at the prospect of Ogilvy South Africa being handed the baton, and the responsibility to steward the Vodacom brand into the future, as we enter the next chapter of growth.” 

 

Adds Pete Case, CEO & Creative Chairman of Ogilvy SA: “We are absolutely delighted to be appointed by Vodacom as their integrated agency partner. [It is] a market-leading brand that positively touches so many lives in our country, and is on an extraordinarily exciting journey from telco to techco.” 

 

In a media statement, Vodacom thanks VML “for the significant contribution they have made in enhancing our brand equity over the past few years”. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.