Morocco’s Tanger Med port reinforces its global logistics significance
The port sits on one of the world’s busiest shipping routes and is showing steady growth as a major logistics hub.
SOCIAL MEDIA
YouTube advertising revenue bounces back in latest financial results
By our News Team | 2023
After three consecutive quarters of declining advertising revenue as it fights TikTok’s rising prominence, You Tube’s ad sales improve.
After a long period of underperformance, YouTube’s advertising revenue bounced back in the second quarter (Q2) of 2023, according to financial results published by parent company Alphabet (which also owns Google) last week.
Previously, YouTube had seen its ad sales fall on a year-over-year basis for three straight quarters as TikTok’s audience grew. But now it has bounced back with a 4% increase in ad revenue, versus the same period last year.
Photo by Szabó Viktor from Pexels
As in previous quarters, Alphabet executives said they believe newer YouTube product offerings such as YouTube Shorts (short videos similar to those on TikTok) and YouTube’s connected TV (CTV) will ultimately be strengths that will enhance advertising income.
Shorts, for example, are now said to be watched by over 2-billion logged-in YouTube users monthly, up from 1.5-billion a year ago.
Signs of stabilisation in advertiser spending
“[In] YouTube, we saw ongoing signs of stabilisation in advertiser spending,” Ruth Porat Chief Financial Officer of Alphabet and its subsidiary Google, said during a results call with market analysts.
“We are prioritising product focus on increasing quality consumption of video content with both Shorts and in the living room, which is translating into improved monetisation.”
Comments marketing industry news website, Marketing Dive: “The platform’s gains arrived in the midst of a rocky ad market where many brands have clamped down on spending, with video typically being a pricier option.”
YouTube’s better news on ad revenue comes at a time when Google’s video ad placement practices have been under fire. Adalytics, a specialist in advertising analytics, has alleged that ads placed with Google and intended for YouTube were instead appearing on low-quality sites or with the audio turned off, among other shortcomings.
For its part, has claimed Adalytics’ findings were based on faulty methodology.
Brand gives grumpy motorists facing a parking fine reason to smile
Your car’s been wheel clamped and you must pay a fine to get it released. Irish brand Paddy Power somehow turned it into a moment of fun.
Publicis Groupe Africa appoints Jarred Trembath to lead Influential
He brings extensive professional experience spanning media strategy, activation and content management to new role.
IAB discusses the problem with AI visibility measurement tools
New standardised set of measurement guidelines released for tracking brand and publisher visibility in AI-powered search platforms.
Ethiopia’s marketers discuss the changing world of digital advertising
Ethiopian Marketing Professionals Association hosts Addis Ababa event discussing artificial intelligence and its impact.
Egyptian confectionary company rolls out its African export strategy
MO Group identifies South Africa, Somalia, Côte d’Ivoire, Senegal and Madagascar as target markets under its African expansion plan.
AMC Conference: Exploring the Influence of AI and Afcfta on African Marketing
Discover announced speakers and essential news for the upcoming AMC Conference. Delegate payments are now live – read the latest articles and register.
PRCA Africa NextGen announces Lerato Motloung as its new Chair
Body for emerging public relations and communications professionals across Africa also has a new Vice Chair and committee member.
More improvements for vital Port of Maputo regional trade gateway
Aim is to create a smarter, more connected and efficient port ecosystem that will make Maputo a strategic gateway for trade.
Research gives a new perspective on evoking nostalgia in marketing
Framework aims to help marketers and brand managers know they’re making the right decisions when banking on nostalgia.
LinkedIn moves to reduce the ‘AI slop’ filling the platform
Digital marketers relying on content generated by artificial intelligence are seeing prominent online platforms fighting back.
