
Personal Branding
Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.
MARKETING LEADERSHIP
By our News Team | 2021
Experienced South African-based marketer Andisa Ntsubane honoured for his contribution during high-profile event in Lagos.
Chartered Marketer and Certified Customer Experience Professional, Andisa Ntsubane, has been named the Africa Marketing Leader of the Year.
The honour was bestowed on him during the recently concluded Marketing Edge Brands and Advertising Awards of Excellence. The awards were held in Lagos.
Ntsubane has over two decades of professional experience spanning FMCG, telecommunications, banking, information communication and technology (ICT), sustainability, insurance and financial services.
He also currently sits as the independent non-executive director of Cricket South Africa (CSA) and is Chief Marketing Officer for insurance company Old Mutual. He has worked across Africa with brands such as Cell C, Microsoft and Standard Bank.
Earlier in 2021, he was selected to be one of a hundred Global CMOs inducted onto the Institute for Real Growth (IRG) 100 Programme. He was voted by his peers as the 2021 IRG Champion.
Ntsubane also sits on various industry advisory councils and boards. These include the Forrester Global Marketing Leadership Council, Global Customer Experience Council, Monash University Executive Education Advisory Council, Brand Council of South Africa, Marketing Association of South Africa/’s Professional Designation Board.
More recently he was appointed to the board of the Africa Advisory Council of the Global CMO Council.
Source: Marketing Edge
Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.
When marketing sports products, brand experience may not increase satisfaction, but it can alleviate or eliminate uncertainty.
Aim is to further develop the consultancy’s digital expertise in the areas of social, experiences and content.
Created in 1932 in a small carpentry workshop in Denmark, Lego has since evolved into a huge global brand valued at over US$9-billion.
Communication firm receives recognition for its work on the 2021 Marine Protected Areas (MPA) Day campaign.
Many firms leverage social initiatives to generate positive publicity, to attract the best talent, and to keep pace with their competitors.
The knee-jerk reaction in a recessionary environment is to reduce spending on marketing. But study finds it’s detrimental in the longer term.
Consultancy says it aims to get beyond the tactical and generalist research to drive more impact and business transformation.
He made Tesla a household name. But a tangled private life, provocative comments and the Twitter no-deal may be taking a toll on the brand.
MTN surges up the Kantar BrandZ ranking to take the No.1 spot for the first time as South Africa’s most valuable brand.
Easy online shopping is leading to overconsumption. Encouraging a stronger movement to buying pre-loved goods is therefore vital.