
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
MARKETING LEADERSHIP
By our News Team | 2021
Experienced South African-based marketer Andisa Ntsubane honoured for his contribution during high-profile event in Lagos.
Chartered Marketer and Certified Customer Experience Professional, Andisa Ntsubane, has been named the Africa Marketing Leader of the Year.
The honour was bestowed on him during the recently concluded Marketing Edge Brands and Advertising Awards of Excellence. The awards were held in Lagos.
Ntsubane has over two decades of professional experience spanning FMCG, telecommunications, banking, information communication and technology (ICT), sustainability, insurance and financial services.
He also currently sits as the independent non-executive director of Cricket South Africa (CSA) and is Chief Marketing Officer for insurance company Old Mutual. He has worked across Africa with brands such as Cell C, Microsoft and Standard Bank.
Earlier in 2021, he was selected to be one of a hundred Global CMOs inducted onto the Institute for Real Growth (IRG) 100 Programme. He was voted by his peers as the 2021 IRG Champion.
Ntsubane also sits on various industry advisory councils and boards. These include the Forrester Global Marketing Leadership Council, Global Customer Experience Council, Monash University Executive Education Advisory Council, Brand Council of South Africa, Marketing Association of South Africa/’s Professional Designation Board.
More recently he was appointed to the board of the Africa Advisory Council of the Global CMO Council.
Source: Marketing Edge

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