Auto brand Isuzu appoints new agency of record for African markets

“Avatar will steer the strategic direction of the brand while generating creative, digital and social media impetus,” the organisations said in a media statement.

The commercial and B2B marketing aspects will be looked after by Resilience at Avatar. Product communications, influencer relations and event support will be handled by Avatar PR. All media buying activities will be executed by Avatar Media Agency.

Bring Isuzu’s bold goals to life

Ziphindiwe Ngubane, Senior Manager of Brand Strategy and Field Marketing at Isuzu South Africa, says: “We’re confident that we’ve teamed up with the agency that will help us bring Isuzu’s bold goals to life. Coming from three agencies and amalgamating it into one, we are quite intentional about how we want to build our brand and we look forward to working with Avatar in making our mark.”

Isuzu has, over the years, established itself as a leading brand in the commercial vehicle sector in South Africa and the rest of Africa, with a current market share of over 17%.

Isuzu is the world’s largest producer of diesel engines and has sold more than 85-million engines to date. The brand sells vehicles in several African markets, including Zimbabwe, Botswana, Ghana, Rwanda and South Africa.

Adds Mzamo Xala, Group CEO of Avatar Agency: “We are delighted and proud to have been appointed as Isuzu’s full-service agency partner. Avatar will provide all of our group services under one roof, employing a powerful combination of strategy, creativity, as well as digital and media services in servicing the account.”