fbpx

AGENCY APPOINTMENTS

Auto brand Isuzu appoints new agency of record for African markets

By our News Team | 2022

Full-service agency Avatar will assist with commercial and B2B marketing, products comms, influencer relations, events and media buying.

Isuzu Motors South Africa has announced the appointment of Avatar as its Agency of Record and TTL partner in Africa.

The agency will support Isuzu in maintaining its pole position in the commercial vehicle market. The account will be handled by the group’s specialist agencies led by Avatar Johannesburg.

Agency Appointments

Photo by Ratana Donlee from Pexels

“Avatar will steer the strategic direction of the brand while generating creative, digital and social media impetus,” the organisations said in a media statement.

The commercial and B2B marketing aspects will be looked after by Resilience at Avatar. Product communications, influencer relations and event support will be handled by Avatar PR. All media buying activities will be executed by Avatar Media Agency.

Bring Isuzu’s bold goals to life

Ziphindiwe Ngubane, Senior Manager of Brand Strategy and Field Marketing at Isuzu South Africa, says: “We’re confident that we’ve teamed up with the agency that will help us bring Isuzu’s bold goals to life. Coming from three agencies and amalgamating it into one, we are quite intentional about how we want to build our brand and we look forward to working with Avatar in making our mark.”

Isuzu has, over the years, established itself as a leading brand in the commercial vehicle sector in South Africa and the rest of Africa, with a current market share of over 17%.

Isuzu is the world’s largest producer of diesel engines and has sold more than 85-million engines to date. The brand sells vehicles in several African markets, including Zimbabwe, Botswana, Ghana, Rwanda and South Africa.

Adds Mzamo Xala, Group CEO of Avatar Agency: “We are delighted and proud to have been appointed as Isuzu’s full-service agency partner. Avatar will provide all of our group services under one roof, employing a powerful combination of strategy, creativity, as well as digital and media services in servicing the account.”

Social Media

Social Media

While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.

Read More »
Social Media

Social Media

Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.

Read More »
Supply Chain

Supply Chain

Businesses can make more accurate predictions about demand, optimise their operations and make better decisions about inventory management.

Read More »
AMC News

AMC News

High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.

Read More »
Content Marketing

Content Marketing

Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences?

Read More »
Digital Marketing

Digital Marketing

Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.

Read More »
E-commerce

E-commerce

E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.

Read More »
Customer Data

Customer Data

Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.

Read More »
Consumer Health

Consumer Health

It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.

Read More »