Auto brand Isuzu appoints new agency of record for African markets

By our News Team | 2022

Full-service agency Avatar will assist with commercial and B2B marketing, products comms, influencer relations, events and media buying.

Isuzu Motors South Africa has announced the appointment of Avatar as its Agency of Record and TTL partner in Africa.

The agency will support Isuzu in maintaining its pole position in the commercial vehicle market. The account will be handled by the group’s specialist agencies led by Avatar Johannesburg.

Agency Appointments

Photo by Ratana Donlee from Pexels

“Avatar will steer the strategic direction of the brand while generating creative, digital and social media impetus,” the organisations said in a media statement.

The commercial and B2B marketing aspects will be looked after by Resilience at Avatar. Product communications, influencer relations and event support will be handled by Avatar PR. All media buying activities will be executed by Avatar Media Agency.

Bring Isuzu’s bold goals to life

Ziphindiwe Ngubane, Senior Manager of Brand Strategy and Field Marketing at Isuzu South Africa, says: “We’re confident that we’ve teamed up with the agency that will help us bring Isuzu’s bold goals to life. Coming from three agencies and amalgamating it into one, we are quite intentional about how we want to build our brand and we look forward to working with Avatar in making our mark.”

Isuzu has, over the years, established itself as a leading brand in the commercial vehicle sector in South Africa and the rest of Africa, with a current market share of over 17%.

Isuzu is the world’s largest producer of diesel engines and has sold more than 85-million engines to date. The brand sells vehicles in several African markets, including Zimbabwe, Botswana, Ghana, Rwanda and South Africa.

Adds Mzamo Xala, Group CEO of Avatar Agency: “We are delighted and proud to have been appointed as Isuzu’s full-service agency partner. Avatar will provide all of our group services under one roof, employing a powerful combination of strategy, creativity, as well as digital and media services in servicing the account.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.