Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
E-COMMERCE
Amazon launches image-based online shopping technology in South Africa
By our African Marketing Confederation News Team | 2026
AI-powered visual shopping tool uses computer vision and machine learning to identify products, based on an image supplied by the customer
Amazon has launched an image-based shopping feature for its e-commerce customers in South Africa. It enables online shoppers to find products using photos, screenshots or barcodes, rather than having to type in product descriptions.
Photo: Amazon
Amazon Lens uses computer vision and machine learning to identify products, or visually similar items, based on an image supplied by the customer. The feature is already being used by Amazon customers in various international markets.
“This AI-powered visual shopping tool transforms how customers shop – simply snap a photo, circle what catches your eye, scan a barcode, or use your camera in real-time to find products instantly. No need to struggle with descriptions or product terminology,” explains Robert Koen, Managing Director for sub-Saharan Africa at Amazon, in a LinkedIn post.
“What excites me most is how this technology solves everyday problems for our customers. Whether you’re watching TV and spot something interesting, browsing a magazine, or out shopping and want to compare prices – Amazon Lens makes it effortless. It’s practical AI that genuinely makes shopping more intuitive, personalised, and friction-free.”
According to Amazon, the launch of Amazon Lens is part of a broader push to use artificial intelligence to simplify online shopping by reducing reliance on precise product names or descriptions. Consumers can download it at no cost.
Amazon officially launched its much-delayed SA-based online shopping service in May 2024. It is taking on established local e-commerce players, most notably Takealot.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
