
AI is causing ‘profound shifts’ in brand value – Kantar report
Google’s brand value surges by 57%, ending Apple’s four consecutive years at the top. Microsoft and Amazon also prominent.
FOOD INFLATION
By our African Marketing Confederation News Team | 2024
Items such as meat, bread, eggs, vegetables, cooking oil and powdered milk now taxed at 5%, rather the standard 14%.
In good news for Angola’s consumers, grocery stores and supermarkets, the country’s government has implemented a cut in VAT on basic foods. The reduction – from 14% to 5% – became effective on Sunday (28 January).
As in most, if not all, African countries, Angolan consumers have been struggling to afford the skyrocketing cost of goods and have been cutting back on purchases as their income fails to keep pace with inflation.
According to the website Trading Economics.com, the cost of food in Angola increased by 19.5% percent in November 2023, over the same month in the previous year. “Food inflation in Angola is expected to be 20% by the end of this quarter, according to Trading Economics global macro models and analysts’ expectations,” the website states.
The cuts affect a range of product categories. Among them are meat, frozen and dried fish, eggs, edible vegetables, beans, fruit, tea, cereals, maize and wheat flour, cooking oil, sugar, bread, pastries and powdered milk. The measure is also aimed at agricultural inputs.
Photo credit: Hansueli Krapf via Wikimedia Commons
VAT cuts passed on to consumers
“According to local media, consumers have struggled to ascertain whether the fall in the price of food has happened because the festive season has ended, or due to VAT cuts. Nonetheless, the price cuts have been passed onto consumers and are visible in the market,” the London-based emerging markets consultancy, Trendtype comments.
It adds that a survey undertaken by the newspaper Jornal de Angola in mid-January found that the Alimenta Angola and Fresmart supermarket chains in Luanda have the lowest prices for the basic basket of 16 essential products. The highest prices were at the Casa dos Frescos chain.
The country’s Minister of State for Economic Coordination, José de Lima Massano, announced in July last year that VAT would be reduced on certain items due to inflation.
VAT was implemented in Angola on 1 July 2019, with an initial rate of 14%.

Google’s brand value surges by 57%, ending Apple’s four consecutive years at the top. Microsoft and Amazon also prominent.

Investment marks industrial diversification, creation of employment opportunities and manufacturing sector integration, says President.

Prominent English Premier League soccer club brings official standalone retail stores to the region for the first time.

Latest Chocolate Scorecard reveals uneven progress and gaps in retailer accountability and transparency in cocoa sustainability.

Shoppers are not returning to old habits – they’re redefining them. And affordability is still the single biggest decision driver.

Inefficiencies in South Africa’s state-run rail system have been a major constraint on economic growth over the past decade.

IMM Institute hosts annual Excellence Awards in Johannesburg, honouring top supply chain professionals, teams and emerging talent.

Uganda has unveiled the Packaging Centre of Excellence, a national facility which aims to elevate product branding, packaging standards and market readiness.

IMM Institute hosts annual Excellence Awards in Johannesburg, honouring top marketers, marketing teams and industry up-and-comers.

Good for business, but bad for kids? Researchers concerned about ‘invasive reach and powerful influence of digital marketing techniques’.

Epic watch party-themed campaign for the upcoming FIFA World Cup features major international soccer stars and a touch of Hollywood.