Features that distinguish Kenyan retail from many African markets include supremacy of local products and an ‘incredible’ shopping experience.
Kenya’s thriving grocery retail sector shows innovation and growth Read More »
Marketing Man and Woman of the Year 2022 among the awards presented. Best young marketers also honoured.
Ghana institute names its top marketers at annual performance awards Read More »
IMM Marketing Excellence Awards will be a key part of the institute’s conference being held in Johannesburg in November.
Call for nominations for South Africa’s top marketing professionals Read More »
On average, customers are willing to wait no more than 24 hours for complete resolution of their query, study finds.
SA financial services brands rate highly in latest CX index Read More »
The immediacy of social media and the 24-hour news cycle makes newsjacking a viable marketing tactic. But beware of the pitfalls.
When topical news stories become a brand-building opportunity Read More »
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
African sneaker brands are showing some fancy footwork Read More »
Glamorous Harare event hosted by Marketers Association of Zimbabwe (MAZ) honours top individuals and organisations.
Zimbabwe’s marketing body recognises outstanding marketing efforts Read More »
Issue 3 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
In-depth insight and thought leadership for Africa’s marketing professionals Read More »
Generative artificial intelligence takes centre stage, as does the race to monetisation and integrity economics.
Dentsu study unveils the media trends set to shape 2024 and beyond Read More »
Chocolate may be ‘the language of love’, but consumers are not loving the price hikes as cocoa crops in Africa continue to struggle.
Chocolate prices rise worldwide due to cocoa shortage in West Africa Read More »
