Often, the most memorable action a brand can take on social media is simply providing a response, study finds.
There’s a shift in what consumers find memorable on social media Read More »
Cutting-edge technology is said to accurately assess emotional reactions to brand content in real-time and on a second-by-second basis.
AI-powered system measures audience attention and emotional responses Read More »
This year, it will rank second-to-last among social networks in the US, a position that will remain unchanged through to 2025.
Despite high hopes, growth is stalling for Meta’s Threads platform Read More »
Agencies will often push content marketing as a way to generate leads and improve brand visibility. But there are pitfalls.
Downsides of content marketing your agency isn’t telling you about Read More »
Relationships are still at the core of successful transactions, but marketers must be disruptive and embrace storytelling and social proof.
Tips on how to make your brand the stand-out marketing act of 2024 Read More »
Influencer strategies are gaining prominence among business-to-business brands and outperforming brand-only marketing by 67%.
Ogilvy study says B2B is increasingly using influencer marketing Read More »
Pieter Boone steps down after a short tenure and is being replaced by Sean Summers, who was CEO until 2007.
Pick n Pay CEO quits suddenly as retailer racks up major losses Read More »
Demand for Louis Vuitton and Chanel has declined, study finds. But Balenciaga is on the rise, despite being embroiled in controversy.
Winners and losers in Africa’s pre-owned luxury market revealed Read More »
Study sets out to determine how valuable product recommendation systems are to online shoppers, rather than the retailer.
How valuable are online product recommendations to consumers? Read More »
Singer-songwriter and global sporting brand have a history of launching disruptive fashion takes on sport styles.
Superstar Rihanna teams up for second time with sportswear icon Puma Read More »
