African Marketing Confederation News Team

Concept Launches Soon

Canadian space-tech company involved in the idea says consumers don’t need to worry about advertising pollution in the cosmos.

‘Finding Certainty in Uncertain Times Through Measurement’ will be the theme of this year’s three-day conference in October.

The ethics of marketing junk food to children has long been debated. New academic research pinpoints the extent of the problem on social media.

The technology and connectivity that characterises smart cities will also boost rapid growth of digital OOH advertising, say top executives.

Like the entire beverage industry worldwide, Coke has had a tough year. But it remains the top brand in its category.

Shoprite Group unveils its first automated and cashless ‘no queues, no checkout, no waiting’ concept store.

Researchers say businesses are confusing their customers by making product offerings and the customer journey too complicated.

A study by in three key African markets shows that app installs have increased by 41% in a year, emphasising their relevance to marketers.