While marketers in many countries are worried about a recession, there is also optimism regarding the business climate and marketing budgets.
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Ghana institute names its top marketers at annual performance awards
By our News Team | 2023
Marketing Man and Woman of the Year 2022 among the awards presented. Best young marketers also honoured.
The Chartered Institute of Marketing, Ghana (CIMG), has named the CEO of GB Foods, Mr David Afflu, and the CEO of Vodafone Ghana, Mrs Patricia Obo-Nai, as the Marketing Man and Woman of the Year 2022.
The honours were conferred at the 34th CIMG Annual National Marketing Performance Awards held at the Labadi Beach Hotel in Accra recently.
National President of CIMG, Dr Daniel Kasser Tee (right) with award recipients Mr David Afflu and Mrs Patricia Obo-Nai. Far right is Professor Abednego Feehi Okoe Amartey
Marketing Man of the Year 2022, Mr Afflu, was recognised for leading GB Foods to a tremendous rise in the FMCG industry, with brands such as Gino and Pomo in the tomato mix category enjoying a total brand communication awareness increase from 97% to 99%, Top-of-mind awareness increased from 28% to 33% and spontaneous awareness from 84% to 91 %.
Under his leadership, GB Foods has also experienced a growth in market share from 34% in 2020 to 40 % in 2022.
Marketing Woman of the Year 2022, Mrs Obo-Nai, was recognised for, among other things, successfully leading the introduction of some irresistible offers, notably 20-minute call to all networks and 1GB data for only 1 Ghana cedi (US$ 0,085).
During this period, she supervised the implementation of exciting marketing programmes that led to a 5% growth on data revenue month-on-month, and a 35% annual growth from the previous year.
Also featured on the list of personality awards were the Marketing Practitioner 2022 and Marketing Students of the Year 2022.
Awards for Best Practitioner and Best Students
The Marketing Practitioner of the Year went to Mrs Nana Essilfuah Tamakloe, who serves as the Director of Marketing & Corporate Affairs at ABSA Bank. Meanwhile, the Marketing Students of the Year were jointly awarded to Ms Priscilla Mawuse Menka, Strategy & Business Development Executive at Deon-Noed International, and Ms Agnes Narkie Odonkor, Business Development Manager at Microfinance and Loans Centre (MASLOC). They were the overall best students in the professional marketing examinations.
Other awards categories were Hall of Fame, Media/Marketing Communications, Business Organisations, Products, and Not-for-Profit Organisations.
Given the current difficult economic situation, CIMG deemed it appropriate to encourage businesses to improve their operations and return to profitability, hence the theme for the awards: ‘Marketing: A Tool for Economic Recovery’.
Addressing both virtual and in-person participants, the National President of CIMG, Dr Daniel Kasser Tee, stated that “marketing should be the bridge between adversity and prosperity, where money and time should be invested as a catalyst for promoting economic resurgence with excellent leadership and the right management teams in place”.
Dr Kasser Tee further commented on the significance of marketing-driven leadership in public institutions – hance his advocacy for the appointment of marketers, or people who understand the essence of marketing, to be at the helm of poorly performing organisations.
In attendance, was the Minister for Education, Dr Yaw Osei Adutwum, who applauded awardees for their “exceptional performance” and challenged them to “leverage their marketing skills to promote government initiatives, combating misinformation and showcasing the transformative potential of marketing for Ghana’s economy and progress”.
The Guest of Honour for the awards ceremony, Prof Abednego Feehi Okoe Amartey, who is the Vice-Chancellor of the University of Professional Studies, Accra (UPSA), emphasised the transformative potential of marketing when applied professionally. He highlighted its role as a catalyst for the nation’s economic recovery.
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