Ghana institute names its top marketers at annual performance awards

By our News Team | 2023

Marketing Man and Woman of the Year 2022 among the awards presented. Best young marketers also honoured.

The Chartered Institute of Marketing, Ghana (CIMG), has named the CEO of GB Foods, Mr David Afflu, and the CEO of Vodafone Ghana, Mrs Patricia Obo-Nai, as the Marketing Man and Woman of the Year 2022. 


The honours were conferred at the 34th CIMG Annual National Marketing Performance Awards held at the Labadi Beach Hotel in Accra recently.

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National President of CIMG, Dr Daniel Kasser Tee (right) with award recipients Mr David Afflu and Mrs Patricia Obo-Nai. Far right is Professor Abednego Feehi Okoe Amartey

Marketing Man of the Year 2022, Mr Afflu, was recognised for leading GB Foods to a tremendous rise in the FMCG industry, with brands such as Gino and Pomo in the tomato mix category enjoying a total brand communication awareness increase from 97% to 99%, Top-of-mind awareness increased from 28% to 33% and spontaneous awareness from 84% to 91 %. 


Under his leadership, GB Foods has also experienced a growth in market share from 34% in 2020 to 40 % in 2022.  


Marketing Woman of the Year 2022, Mrs Obo-Nai, was recognised for, among other things, successfully leading the introduction of some irresistible offers, notably 20-minute call to all networks and 1GB data for only 1 Ghana cedi (US$ 0,085). 


During this period, she supervised the implementation of exciting marketing programmes that led to a 5% growth on data revenue month-on-month, and a 35% annual growth from the previous year.


Also featured on the list of personality awards were the Marketing Practitioner 2022 and Marketing Students of the Year 2022. 


Awards for Best Practitioner and Best Students


The Marketing Practitioner of the Year went to Mrs Nana Essilfuah Tamakloe, who serves as the Director of Marketing & Corporate Affairs at ABSA Bank. Meanwhile, the Marketing Students of the Year were jointly awarded to Ms Priscilla Mawuse Menka, Strategy & Business Development Executive at Deon-Noed International, and Ms Agnes Narkie Odonkor, Business Development Manager at Microfinance and Loans Centre (MASLOC). They were the overall best students in the professional marketing examinations. 


Other awards categories were Hall of Fame, Media/Marketing Communications, Business Organisations, Products, and Not-for-Profit Organisations.


Given the current difficult economic situation, CIMG deemed it appropriate to encourage businesses to improve their operations and return to profitability, hence the theme for the awards: ‘Marketing: A Tool for Economic Recovery’.


Addressing both virtual and in-person participants, the National President of CIMG, Dr Daniel Kasser Tee, stated that “marketing should be the bridge between adversity and prosperity, where money and time should be invested as a catalyst for promoting economic resurgence with excellent leadership and the right management teams in place”.


Dr Kasser Tee further commented on the significance of marketing-driven leadership in public institutions – hance his advocacy for the appointment of marketers, or people who understand the essence of marketing, to be at the helm of poorly performing organisations.  


In attendance, was the Minister for Education, Dr Yaw Osei Adutwum, who applauded awardees for their “exceptional performance” and challenged them to “leverage their marketing skills to promote government initiatives, combating misinformation and showcasing the transformative potential of marketing for Ghana’s economy and progress”.


The Guest of Honour for the awards ceremony, Prof Abednego Feehi Okoe Amartey, who is the Vice-Chancellor of the University of Professional Studies, Accra (UPSA), emphasised the transformative potential of marketing when applied professionally. He highlighted its role as a catalyst for the nation’s economic recovery.


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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.