GeoPoll insights report from Kenya, Nigeria and South Africa finds that quality remains the key purchase driver in FMCG.
Study examines drivers of FMCG purchases in three African markets Read More »
African consumers are facing rapid change and many social stressors, resulting in significant changes to buying behaviours.
Research highlights how consumers are battling with cost of living Read More »
African consumers are facing rapid change and many social stressors, resulting in significant changes to buying behaviours.
Research highlights how consumers are battling with cost of living Read More »
Qatar’s investment authority set to unveil multi-billion-dollar tourism development project along the Red Sea coast, near the Gulf of Aqaba.
New infrastructure projects set to boost Egypt’s tourism sector Read More »
African consumers are facing rapid change and many social stressors, resulting in significant changes to buying behaviours.
Research highlights how consumers are battling with cost of living Read More »
Many choices we make as consumers have a moral basis. These decisions relate to how we see ourselves and our roles in society.
Study shows how moral judgements shape everyday consumption practices Read More »
Euromonitor study lists groupings that represent 79% of the global population and are characterised by specific behavioural traits.
The seven types of consumers all businesses should get to know Read More »
Rising incomes, expanding population and urbanisation have increased client demand for Ugandan FMCG shopper data.
As Uganda’s FMCG sector grows, Kantar launches first consumer panel Read More »
Widespread economic anxiety is reshaping consumer behaviour and purchasing patterns, with ‘profound implications’ for FMCG industry.
Nigerians and Ghanaians are most stressed by rising cost of living Read More »
With the ongoing cost-of-living crisis, consumers are adjusting their financial mindset and 44% of people plan to save more money in 2024.
Euromonitor study lists its top consumer trends for the year ahead Read More »
