African consumers are facing rapid change and many social stressors, resulting in significant changes to buying behaviours.
Research highlights how consumers are battling with cost of living Read More »
African consumers are facing rapid change and many social stressors, resulting in significant changes to buying behaviours.
Research highlights how consumers are battling with cost of living Read More »
Qatar’s investment authority set to unveil multi-billion-dollar tourism development project along the Red Sea coast, near the Gulf of Aqaba.
New infrastructure projects set to boost Egypt’s tourism sector Read More »
African consumers are facing rapid change and many social stressors, resulting in significant changes to buying behaviours.
Research highlights how consumers are battling with cost of living Read More »
Many choices we make as consumers have a moral basis. These decisions relate to how we see ourselves and our roles in society.
Study shows how moral judgements shape everyday consumption practices Read More »
Euromonitor study lists groupings that represent 79% of the global population and are characterised by specific behavioural traits.
The seven types of consumers all businesses should get to know Read More »
Rising incomes, expanding population and urbanisation have increased client demand for Ugandan FMCG shopper data.
As Uganda’s FMCG sector grows, Kantar launches first consumer panel Read More »
Widespread economic anxiety is reshaping consumer behaviour and purchasing patterns, with ‘profound implications’ for FMCG industry.
Nigerians and Ghanaians are most stressed by rising cost of living Read More »
With the ongoing cost-of-living crisis, consumers are adjusting their financial mindset and 44% of people plan to save more money in 2024.
Euromonitor study lists its top consumer trends for the year ahead Read More »
Post the pandemic, inflation costs on the continent are surging upwards – and consumers are understandably worried.
