Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.
Why trust has become a critical asset for hotel industry marketers Read More »
Cape Town Tourism says its award-winning campaigns weren’t built around ‘postcard moments’, but around people.
Cape Town strikes triple gold for its destination marketing videos Read More »
Collaboration signifies a more coordinated regional approach that unites marketing, shared capabilities and event-driven opportunities.
Three Southern African destinations form new tourism partnership Read More »
The rooms will be added at an ‘unprecedented’ scale and speed ahead of the 2030 FIFA World Cup, which Morocco is co-hosting.
Morocco accelerates tourism strategy by adding 25,000 hotel rooms Read More »
Ethiopia, Tanzania, Egypt and Morocco are showing strong tourism potential. North Africa, in particular, has development momentum.
Global hotel group renews its commitment to developing African tourism Read More »
Coca-Cola has unveiled its global campaign as official soft drink sponsor of the 2026 FIFA World Cup, which kicks off in June in the United States.
Coca-Cola kicks off its emotion-packed FIFA World Cup ad campaign Read More »
African tourism is moving into a decisive period of growth as destinations across the continent capitalise on an emerging middle class.
Africa’s luxury tourism advantage lies in its experiences and stories Read More »
Destination Uganda highlighted the country’s authentic adventure experiences, rich cultural heritage and hospitality.
Uganda wins ‘Best in Show – Africa’ at top New York travel expo Read More »
Focus of latest campaign is to ensure that global attention translates into real travel demand, real spend and real jobs, says city.
Cape Town’s ‘biggest and boldest’ marketing campaign hits UK and US Read More »
Choice Hotels International is opening three Kenyan properties in early 2026 and plans at least 15 more in sub-Saharan Africa.
Global hotel franchisor unveils plans for expansion into SSA region Read More »
