South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.
FNB bank’s eBucks programme dominates the 2026 SA loyalty awards Read More »
Engaging and retaining customers requires an intelligent engagement system that shapes decisions in real time, Euromonitor report finds.
Loyalty is no longer just about rewards – real-time engagement matters Read More »
While factual reviews benefit readers, writing these reviews can ultimately hinder the authors’ referral and repurchase behaviours.
Writing emotional product reviews increases our brand loyalty – study Read More »
More than 80% of those interviewed for a customer loyalty white paper are using loyalty programmes – many belong to 10 or more schemes.
South African consumers are buying into loyalty programmes in a big way Read More »
FNB celebrates being recognised as a technology leader and the Middle East and Africa Regional Loyalty Champion of the Year.
More than a quarter of those surveyed said they were ‘less loyal’ now, and researchers warn that ‘habit’ is not ‘loyalty’.
Organisations have had to rethink their relationships with customers, meaning traditional tactics are no longer being sufficient.
Around 80% of customers say they are willing to pay more for a better experience. Can ‘loyalty’ practitioners leverage this?
