Customer Loyalty
FNB celebrates being recognised as a technology leader and the Middle East and Africa Regional Loyalty Champion of the Year.
FNB celebrates being recognised as a technology leader and the Middle East and Africa Regional Loyalty Champion of the Year.
More than a quarter of those surveyed said they were ‘less loyal’ now, and researchers warn that ‘habit’ is not ‘loyalty’.
Organisations have had to rethink their relationships with customers, meaning traditional tactics are no longer being sufficient.
Around 80% of customers say they are willing to pay more for a better experience. Can ‘loyalty’ practitioners leverage this?