The lesson for brand managers is to evaluate whether an influencer’s language feels authentic and engaging to their viewers, researchers say.
Here’s why social media influencers should swear off bad language Read More »
The continent’s creators are building communities, shaping culture and developing businesses of their own, organisers say.
Africa Creator Festival returns to advance the creator economy Read More »
In informal retail, purchasing decisions are often shaped in the moment by available cash, visible alternatives and seller recommendations.
In the battle for the open market consumer, sellers are influencers Read More »
Company is ‘leaning strongly into creators who can help our stories travel further, feel more authentic and resonate more deeply’.
Unilever Foods appoints social-first agency to drive influencer strategy Read More »
Man’s best friend may also turn out to be a CMOs best friend at a time when many consumers have ‘influencer fatigue’.
Here’s how to put some bite into your influencer marketing strategy Read More »
Some influencers, themselves sufferers of an ailment, give well-intentioned advice. Others are paid to do so. The consequences are concerning.
How ‘patient influencers’ mislead patients on prescription drugs Read More »
Consumer commission investigating misleading testimonials and endorsements, as well as failing to disclose affiliations with brands.
Australia’s consumer watchdog clamping down on dodgy influencers Read More »
Influencers selling products through live-streamed events must show they have qualifications to discuss medicine, law and other key topics.
