Inflation, not sales growth, drives increased FMCG revenue in SA
The apparent higher revenue from South Africa’s FMCG sector is a result of high inflation – up to 40% on specific products – study finds.
The apparent higher revenue from South Africa’s FMCG sector is a result of high inflation – up to 40% on specific products – study finds.
‘Significant digital adoption’ aligns seamlessly with the growth of e-commerce in the region, says Future Shopper Report 2023.
Locally made products from smaller, ‘authentic’, brands are striking a chord with cash-strapped consumers, new study finds.
Renewed interest and investment from retail chains, including multinationals, will grow the sector. But informal retail isn’t going anywhere, just yet.