Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AI won’t replace market research. But it will expose weak strategy Read More »
What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.
Cracking the Africa Code: The functional path to market leadership Read More »
Too many CEOs may have a blind spot when it comes to introducing tech innovations: they consult the CTO but not the CMO.
Why don’t CEO’s consult their CMOs more frequently on innovations? Read More »
Company veteran Manaswita Singh takes on new role focused on deepening relationships with local, regional and multinational clients.
Kantar appoints Chief Commercial Officer for Middle East and Africa Read More »
‘Artificial intelligence’ is a big deal right now. But using it to describe certain products can be bad for business, researchers find.
Beware the ‘AI’ buzzword: It may actually harm your product sales Read More »
Customers using peer-to-peer online marketplaces will pay higher prices if it’s clear that the seller enjoys what they’re creating.
Showing ‘production enjoyment’ lets online sellers charge more Read More »
Change in food spending priorities, as consumers increasingly buy staple accompaniments like bread, fresh fruits, snacks and canned goods.
Ghanaians are shifting spending habits as inflation bites, study finds Read More »
Independent market research specialist says it aims to take its skills and benchmarking products into new international markets.
Research house Ask Afrika unveils new structure and key appointments Read More »
Issue 4 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
In-depth insights and thought leadership for Africa’s marketing professionals Read More »
New research project aims to cast more light on the country’s poorly understood durable and consumer electronics retail market.
Addressing the information gap in a key Nigerian retail segment Read More »
