Marketing Campaigns

Lesotho bank’s culturally intelligent campaign beats bigger rivals

In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy.

Latest campaign aims to boost international arrivals while highlighting tourism’s contribution to South Africa’s economy and job creation.

FMCG giant is putting its much-talked-about social-first strategy to the test on one of the world’s biggest sporting stages.

Campaign is using fandom as a social catalyst and a way to elevate social experiences in a world that feels increasingly lonely.

Coca-Cola has unveiled its global campaign as official soft drink sponsor of the 2026 FIFA World Cup, which kicks off in June in the United States.

Dinnertime collaboration blends Oliver’s culinary creativity with personalisation, AI-driven content, shopper insights and same-day delivery.

Campaign suggesting it’s time for modern consumers to ‘Take a Phone Break’ wins an Outdoor Grand Prix at Cannes Lions 2025.

The Flipper is an AI-powered phone-case that automatically flips a user’s phone face down when someone says “cheers”.

US car buyers, like their contemporaries in most countries, are worried about rising prices due to tariffs. Here’s how Ford has responded.

Global warming means residents of Miami tend to get hot under the collar in summer. Coors Light marketers think they can make a difference.