Congress confirms that OOH is no longer the ‘traditional’ medium
We apply an African lens to the recent World Out of Home Organization Congress held in Mexico City.
Congress confirms that OOH is no longer the ‘traditional’ medium Read More »
Out-of-Home Media
Primedia consolidates its OOH businesses and appoints a new CEO
Primedia Out-of-Home formed as Outdoor and Retail divisions are merged. Bongumusa Makhathini takes the reins.
Primedia consolidates its OOH businesses and appoints a new CEO Read More »
Asia-Pacific region is leading the way as OOH recovery gathers speed
OOH’s share in the APAC region is now 7% compared to a global average of 5%, forum being staged in Bali hears.
Asia-Pacific region is leading the way as OOH recovery gathers speed Read More »
Nigerian OOH regulator signs up to the World Out of Home Organization
Department of Outdoor Advertisement & Signage becomes one of 11 new members as WOO’s global membership surges.
Nigerian OOH regulator signs up to the World Out of Home Organization Read More »
Out-of-Home Media
The aim is to promote growth of the sector and to update best practice for the burgeoning digital OOH era.
Out-of-Home Media
Digital out of home spending is on the rise, but classic OOH still attracts almost two-thirds of all OOH revenue.