OOH’s share in the APAC region is now 7% compared to a global average of 5%, forum being staged in Bali hears.
WOO’s first in-person forum on the continent has been scheduled for Cape Town in mid-March 2024, following successful 2022 online event.
Industry must raise its focus from maintaining global share at around 5%, to increasing to 10% by 2030, global gathering hears.
Eye-catching out-of-home execution aims to emphasise that not all jobs are likely to be replaced by emerging technology.
It was conceived as a promotion for a property development and should have stood for just 18 months. This year, the Hollywood sign turns 100.
Partnership is launching a full-stack digital out-of-home advertising technology platform across multiple markets on the continent.
Out-of-home media is bucking global trends and economic instability, world body’s president says at inaugural MENA event.