Congress confirms that OOH is no longer the ‘traditional’ medium
We apply an African lens to the recent World Out of Home Organization Congress held in Mexico City.
Congress confirms that OOH is no longer the ‘traditional’ medium Read More »
OOH Media
Advanced out-of-home measurement platform launched onto Ghanaian market
Moving Walls and Publicis West Africa partner to offer a new service that delivers real-time OOH analytics for marketers and agencies.
Advanced out-of-home measurement platform launched onto Ghanaian market Read More »
Asia-Pacific region is leading the way as OOH recovery gathers speed
OOH’s share in the APAC region is now 7% compared to a global average of 5%, forum being staged in Bali hears.
Asia-Pacific region is leading the way as OOH recovery gathers speed Read More »
Global out-of-home industry body announces it’s heading to Africa
WOO’s first in-person forum on the continent has been scheduled for Cape Town in mid-March 2024, following successful 2022 online event.
Global out-of-home industry body announces it’s heading to Africa Read More »
Out-of-home media rebuilds its momentum, but more growth needed
Industry must raise its focus from maintaining global share at around 5%, to increasing to 10% by 2030, global gathering hears.
Out-of-home media rebuilds its momentum, but more growth needed Read More »
Bold billboard takes on ChatGPT’s ability to replace skilled workers
Eye-catching out-of-home execution aims to emphasise that not all jobs are likely to be replaced by emerging technology.
Bold billboard takes on ChatGPT’s ability to replace skilled workers Read More »
Is this the most famous and iconic OOH activation of all time?
It was conceived as a promotion for a property development and should have stood for just 18 months. This year, the Hollywood sign turns 100.
Is this the most famous and iconic OOH activation of all time? Read More »
Dentsu Africa partners with Asian-based Moving Walls on DOOH platform
Partnership is launching a full-stack digital out-of-home advertising technology platform across multiple markets on the continent.
Dentsu Africa partners with Asian-based Moving Walls on DOOH platform Read More »
OOH has ‘positive dynamics’ driving the sector forward, forum told
Out-of-home media is bucking global trends and economic instability, world body’s president says at inaugural MENA event.
OOH has ‘positive dynamics’ driving the sector forward, forum told Read More »
OOH Media
Static OOH ads still account for around 60% of global revenues and are not in terminal decline, despite improvements in digital technology.