Out-of-home media rebuilds its momentum, but more growth needed
Industry must raise its focus from maintaining global share at around 5%, to increasing to 10% by 2030, global gathering hears.
Industry must raise its focus from maintaining global share at around 5%, to increasing to 10% by 2030, global gathering hears.
Eye-catching out-of-home execution aims to emphasise that not all jobs are likely to be replaced by emerging technology.
It was conceived as a promotion for a property development and should have stood for just 18 months. This year, the Hollywood sign turns 100.
Partnership is launching a full-stack digital out-of-home advertising technology platform across multiple markets on the continent.
Out-of-home media is bucking global trends and economic instability, world body’s president says at inaugural MENA event.
Static OOH ads still account for around 60% of global revenues and are not in terminal decline, despite improvements in digital technology.