OOH Media
It was conceived as a promotion for a property development and should have stood for just 18 months. This year, the Hollywood sign turns 100.
It was conceived as a promotion for a property development and should have stood for just 18 months. This year, the Hollywood sign turns 100.
Partnership is launching a full-stack digital out-of-home advertising technology platform across multiple markets on the continent.
Out-of-home media is bucking global trends and economic instability, world body’s president says at inaugural MENA event.
Static OOH ads still account for around 60% of global revenues and are not in terminal decline, despite improvements in digital technology.