Public Relations

PR industry veteran moves from leading the South African operation to taking on a pan-African communications role.

PRs must do away with a one-size-fits-all approach when working within a continent as dynamic and culturally diverse as Africa.

Annual study of Nigeria’s public relations sector is to become a continent-wide analysis of the PR and communications industry.

Survey of more than 550 practitioners in 27 African countries portrays a growing industry emerging successfully from the pandemic.

The study’s aim is to gather demographic data on the industry and investigate issues such as perceptions of PR in business.

Experienced communications practitioner Corazon Sefu Wandimi takes over the reins from Portia Gibbs.

Public relations

PR becomes critical as companies are forced to confront more change and complexity than at any time in recent history.

The agency, which has been present in the market for just over six years, offers specialised communication and positioning services.

Telling the story of your brand to reflect its value in a fascinating manner. That’s PR storytelling.