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PRCA Africa launches its first State of the African PR Landscape survey

By our News Team | 2022

The study’s aim is to gather demographic data on the industry and investigate issues such as perceptions of PR in business.

The Public Relations and Communications Association (PRCA) Africa has launched its inaugural study examining the state of the PR and communications industry on the continent.

According to a statement released in London yesterday (Monday), the flagship study is being conducted by the PR consultancy Reputation Matters and will gather demographic data on the industry and investigate issues such as perceptions of PR in business, ethics, talent and the pandemic’s impact.

It comes on the eve of PRCA Africa celebrating its one-year anniversary. Since its launch into Africa, the organisation has expanded its presence across the continent, with members joining from PR agencies, in-house PR teams and as freelancers. The survey takes a few minutes to complete and all responses will remain anonymous.

Photo by Werner Pfennig from Pexels

“The State of the African PR Landscape report will greatly benefit PR and communications professionals in Africa,” said PRCA Africa Chair, Jordan Rittenberry.

Investigating opportunities for PR’s growth

“What we do know is that we’re in one of the most exciting and vibrant parts of the world for PR and communications. But where are the opportunities for growth? And what ethical challenges do we still need to confront?

“This is an opportunity for us to gather in-depth analysis on how the industry is really tracking and to inform PRCA Africa’s policy priorities for this year and beyond.”

Regine le Roux, Managing Director of Reputation Matters, said: “Prioritising public relations and finding ways to secure a seat around the boardroom table has always been of keen interest to us.

“With this research the PR industry will be able to learn from each other and find ways to grow together. There is so much knowledge and lessons to be shared with each other across the continent.”

The Public Relations and Communications Association (PRCA) claims to be the world’s largest professional PR body. It represents more than 35,000 PR professionals in 82 countries worldwide and has offices in London, Hong Kong, Dubai, Singapore and Buenos Aires.

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