Public Relations Archives - African Marketing Confederation

State of the African PR industry comes under the spotlight in Lusaka

Report highlights a shift in priorities for PR activities in the past two years, with crisis management taking over as the highest priority.

Sailor who survived 24 days adrift on a meagre diet that included Heinz tomato sauce is to receive a new boat from the multinational brand.

Popular entertainer deletes offending video from social media following strong criticism from Kenyans on Twitter (KOT) and the public..

African and global PR bodies collaborate on latest industry study to examine communications practice and ethics on the continent.

But two African PR companies – from South Africa and Nigeria – shine in the weighted ranking for creative excellence by smaller agencies.

‘Potential reach’ is a manipulative metric, while ‘actual reach’ is difficult to ascertain without a media outlet’s internal metrics.

Managing partner role for experienced executive recruited from London’s public relations and influence scene.

Aim is to further develop the consultancy’s digital expertise in the areas of social, experiences and content.

Communication firm receives recognition for its work on the 2021 Marine Protected Areas (MPA) Day campaign.

Public Relations and Communications Association says ‘every communications professional has a duty to understand their obligations’.