Study finds that redefining the sales role from solo expert to collaborative problem-solver is vital with innovative products.
Fear of selling radical innovations can doom salespeople to failure Read More »
Researchers find that the location of sales interactions may be just as important as crafting a clever sales pitch.
Want to make a sale? Pitch in public and give the customer more space Read More »
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
Out now! New issue brings latest insights for Africa’s marketers Read More »
Larry Khumalo-MacArthur steps up from his previous position as Executive Vice President, Client Growth: Africa at the agency.
PR agency Weber Shandwick appoints new MD and market lead for Africa Read More »
While automation can enhance lead engagement, it should complement – not replace – human interactions, researchers find.
Automated lead nurturing can boost your sales – but only sometimes Read More »
Researchers say managers should be trained to be mindful of the performance patterns that may signal a salesperson’s ‘dark’ personality.
