Despite high hopes, growth is stalling for Meta’s Threads platform
This year, it will rank second-to-last among social networks in the US, a position that will remain unchanged through to 2025.
This year, it will rank second-to-last among social networks in the US, a position that will remain unchanged through to 2025.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Overall engagement with customers on X can directly impact a company’s future performance and financial outcomes, say researchers.
The way firm-generated content works in new product releases is indirectly – through user-generated content and associated word of mouth.
After three consecutive quarters of declining advertising revenue as it fights TikTok’s rising prominence, You Tube’s ad sales improve.
Latest figures show significant drops in daily active users and time spent on Mark Zuckerberg’s new Twitter-rival app.
SA’s becomes the latest addition to a growing global TK.Lab network which has a presence in 20-plus markets around the world.
US media reports say the project is already far advanced, with the aim of creating a ‘sanely run’ alternative to Twitter.
Leaked internal documents show recent ad revenue is nearly 60% down on same time last year and unlikely to improve soon.
While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.