Despite security concerns, marketers still bullish about TikTok
While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.
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US state enacts tough laws to restrict social media use by minors
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
TikTok may soon be facing major headwinds over ‘spying’ concerns
Following the ‘spy balloon’ scandal, countries could try to curtail or ban the social video app. How will this impact its stellar growth?
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Social media giant says it remains invested in Africa and the various communities it supports in the SSA region.
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Market researcher expects 32-million people will leave the platform in 2023 and 2024, while ad revenue will be ‘essentially flat’.
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If used correctly, ‘owned’ media can boost bottom-line sales while also enhancing consumer engagement, Dutch researchers find.
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Forget value propositions, messaging hierarchies and rigid content strategies. You’ll get bogged down and miss what TikTok is all about: Fun!
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But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.
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Increased competition from new platforms and reduced spending by advertisers worried about a recession has hit Facebook and Instagram.
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BeReal wants its users to ‘be real’ and discourages the kind of gloss that makes Instagram popular with influencers and brands.
