The first ‘like’ encourages users to both like and click on ads. However, additional ‘likes’ don’t significantly increase clicks.
Do more ‘likes’ necessarily lead to more clicks? Only sometimes Read More »
How many advertisements and paid posts do you see – and recognise – on your social media feeds? It might be way more than you realise.
How subtle ads and sponsored content on social media trick users Read More »
New legislation in Zambia is helping to establish a supportive environment for creators. But there’s more to be done.
Zambia’s Social Media Monetisation law: A step forward, but not the full solution Read More »
New legislation in Zambia is helping to establish a supportive environment for creators. But there’s more to be done.
Zambia’s Social Media Monetisation law: A step forward, but not the full solution Read More »
Travel industry marketers and content creators now have data-backed info on how to act, express emotion, or place products in a video.
Researchers decode the science of creating engaging travel videos Read More »
New legislation in Zambia is helping to establish a supportive environment for creators. But there’s more to be done.
Zambia’s Social Media Monetisation law: A step forward, but not the full solution Read More »
Many popular TikTok video ads don’t boost sales. Academics say they have a tool that can predict which ads will drive product sales.
Researchers claim to have cracked code on selling power of TikTok ads Read More »
When a smaller fast-food brand launched a new meal, it’s bigger rivals began some banter – which benefitted the small brand most.
Study examines how X banter with competitors boosted a product launch Read More »
Brand messaging must now resonate with narrower, more ideologically distinct, audiences on each social media platform.
The exodus from X: What it means for social media marketing strategies Read More »
Canadian academics find that brand-sponsored campaigns are more effective when using smaller creators. But there are exceptions.
Study of TikTok influencers emphasises the ‘authenticity’ challenge Read More »
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.