Canadian academics find that brand-sponsored campaigns are more effective when using smaller creators. But there are exceptions.
Study of TikTok influencers emphasises the ‘authenticity’ challenge Read More »
Company is bringing Pinterest’s digital advertising options to 11 new countries, including key sub-Saharan African markets.
Aleph unveils Pinterest sales partnership for Nigerian and SA markets Read More »
Maverick billionaire believes organisations unlawfully agreed to boycott his platform, thereby losing it billions of dollars in ad revenue.
Widespread disbelief as Musk sues advertisers he claims boycotted X Read More »
Researchers from two US universities – Alabama and Vanderbilt – have published a study in the peer-reviewed Journal of Marketing examining the negative consequences that celebrities and influences incur when they disable social media comments.
Why disabling comments is bad news for celebrities and influencers Read More »
Reality is that most influencers are doing it for free, or settling for gifts-in-kind or promises of future exposure.
Research shows how social media influencers can make their work pay Read More »
Mark Zuckerberg’s Instagram platform grew its downloads by 20% last year, versus only a 4% increase for TikTok, report says.
Instagram is reeling in new users, while TikTok’s growth slows Read More »
Brands will need to understand and tap into culture in a more nuanced and empathetic way than ever before, says Ogilvy.
Report discusses shift towards a culture-first social media approach Read More »
This year, it will rank second-to-last among social networks in the US, a position that will remain unchanged through to 2025.
Despite high hopes, growth is stalling for Meta’s Threads platform Read More »
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Instagram’s global advertising revenue likely to outdo rivals in 2024 Read More »
Overall engagement with customers on X can directly impact a company’s future performance and financial outcomes, say researchers.
The way brands address being called out on X affects the bottom line Read More »
info@africanmarketingconfederation.org
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.