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Social Media

Social Media

Social Media

Social media giant says it remains invested in Africa and the various communities it supports in the SSA region.

Social Media

Social Media

Market researcher expects 32-million people will leave the platform in 2023 and 2024, while ad revenue will be ‘essentially flat’.

Social Media

Social Media

If used correctly, ‘owned’ media can boost bottom-line sales while also enhancing consumer engagement, Dutch researchers find.

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Social Media

Forget value propositions, messaging hierarchies and rigid content strategies. You’ll get bogged down and miss what TikTok is all about: Fun!

Social Media

Social Media

But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.

Social Media

Social Media

Increased competition from new platforms and reduced spending by advertisers worried about a recession has hit Facebook and Instagram.

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Social Media

BeReal wants its users to ‘be real’ and discourages the kind of gloss that makes Instagram popular with influencers and brands.

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Social Media

Tougher times in the advertising sector and the chaos of the failed Musk takeover have been blamed for below-par Second Quarter results.

Social Media

Social Media

A drop in advertising revenue due to Apple’s new privacy policy and increased competition from the likes of TikTok are said to be factors.