Social Media
But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.
But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.
Increased competition from new platforms and reduced spending by advertisers worried about a recession has hit Facebook and Instagram.
BeReal wants its users to ‘be real’ and discourages the kind of gloss that makes Instagram popular with influencers and brands.
Tougher times in the advertising sector and the chaos of the failed Musk takeover have been blamed for below-par Second Quarter results.
A drop in advertising revenue due to Apple’s new privacy policy and increased competition from the likes of TikTok are said to be factors.
The online world is full of avoidable social media blunders by businesses. Here are some of the common ones.
Sophisticated big-budget advertisements may win on TV, but not on social media. Being ‘real’ is what wins the day, says Meta.
Advertisers can develop a brief and share it with the platform’s creator community, who will then produce videos to turn into ads.
Media messaging in the African context must take into account ‘pavement media’ and other non-traditional information sources.
The American Marketing Association has some advice on when your social media posts are most likely to grab your audience’s attention.