Social Media
But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.
Social Media
Social Media
Increased competition from new platforms and reduced spending by advertisers worried about a recession has hit Facebook and Instagram.
Social Media
BeReal wants its users to ‘be real’ and discourages the kind of gloss that makes Instagram popular with influencers and brands.
Social Media
Tougher times in the advertising sector and the chaos of the failed Musk takeover have been blamed for below-par Second Quarter results.
Social Media
A drop in advertising revenue due to Apple’s new privacy policy and increased competition from the likes of TikTok are said to be factors.
Socia Media
The online world is full of avoidable social media blunders by businesses. Here are some of the common ones.
Social Media
Sophisticated big-budget advertisements may win on TV, but not on social media. Being ‘real’ is what wins the day, says Meta.
Social Media
Advertisers can develop a brief and share it with the platform’s creator community, who will then produce videos to turn into ads.
Social Media
Media messaging in the African context must take into account ‘pavement media’ and other non-traditional information sources.
Social Media
The American Marketing Association has some advice on when your social media posts are most likely to grab your audience’s attention.
