By carefully selecting followers to engage with an influencer’s post, marketers can significantly increase the post’s spread.
Researchers find a new way to enhance social media influencer messaging Read More »
Media Council of Kenya’s latest survey highlights significant change that has implications for regulation, ethics and misinformation.
Social media overtakes television as main source of news for Kenyans Read More »
Study finds that firms cannot credibly signal their product quality simply through different social media marketing spending levels.
Higher spending on social media marketing may not help quality brands Read More »
The first ‘like’ encourages users to both like and click on ads. However, additional ‘likes’ don’t significantly increase clicks.
Do more ‘likes’ necessarily lead to more clicks? Only sometimes Read More »
How many advertisements and paid posts do you see – and recognise – on your social media feeds? It might be way more than you realise.
How subtle ads and sponsored content on social media trick users Read More »
New legislation in Zambia is helping to establish a supportive environment for creators. But there’s more to be done.
Zambia’s Social Media Monetisation law: A step forward, but not the full solution Read More »
New legislation in Zambia is helping to establish a supportive environment for creators. But there’s more to be done.
Zambia’s Social Media Monetisation law: A step forward, but not the full solution Read More »
Travel industry marketers and content creators now have data-backed info on how to act, express emotion, or place products in a video.
Researchers decode the science of creating engaging travel videos Read More »
New legislation in Zambia is helping to establish a supportive environment for creators. But there’s more to be done.
Zambia’s Social Media Monetisation law: A step forward, but not the full solution Read More »
Many popular TikTok video ads don’t boost sales. Academics say they have a tool that can predict which ads will drive product sales.
Researchers claim to have cracked code on selling power of TikTok ads Read More »
