The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Instagram’s global advertising revenue likely to outdo rivals in 2024 Read More »
Overall engagement with customers on X can directly impact a company’s future performance and financial outcomes, say researchers.
The way brands address being called out on X affects the bottom line Read More »
The way firm-generated content works in new product releases is indirectly – through user-generated content and associated word of mouth.
Film industry study stresses value of user-generated content from fans Read More »
After three consecutive quarters of declining advertising revenue as it fights TikTok’s rising prominence, You Tube’s ad sales improve.
YouTube advertising revenue bounces back in latest financial results Read More »
Latest figures show significant drops in daily active users and time spent on Mark Zuckerberg’s new Twitter-rival app.
Threads’ user engagement falters and may impact advertising prospects Read More »
SA’s becomes the latest addition to a growing global TK.Lab network which has a presence in 20-plus markets around the world.
Ogilvy SA launches a specialised TikTok hub to assist local brands Read More »
US media reports say the project is already far advanced, with the aim of creating a ‘sanely run’ alternative to Twitter.
Meta reportedly working on a competitor to troubled Twitter platform Read More »
Leaked internal documents show recent ad revenue is nearly 60% down on same time last year and unlikely to improve soon.
Advertisers are continuing to stay away from Twitter, report says Read More »
While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.
Despite security concerns, marketers still bullish about TikTok Read More »
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
US state enacts tough laws to restrict social media use by minors Read More »
