Sports Marketing – African Marketing Confederation

McDonald’s loses its appetite for FIFA World Cup sponsorship deal

After more than three decades of partnering with FIFA on World Cup soccer, the company wants to spend its marketing budget elsewhere.

UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.

Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.

Prominent English Premier League soccer club brings official standalone retail stores to the region for the first time.

Launch of Futures Africa follows its three-year appointment as Cricket South Africa’s full-service research and analytics partner.

Adidas works with Barcelona 17-year-old to create a boot that celebrates his personality and the community he grew up in.

Ahead of 2024 games, Coca-Cola unveils ‘emotive’ and ‘unifying’ campaign showcasing the power of sport to foster cross-cultural connections.

Africa has a growing fascination with basketball, making it attractive to the NBA and its local BAL partner. Brands see the potential too.

Africa has a growing fascination with basketball, making it attractive to the NBA and its local BAL partner. Brands see the potential too.

Africa has a growing fascination with basketball, making it attractive to the NBA and its local BAL partner. Brands see the potential too.