Sports Marketing

All the traditional big-brand sponsors have taken their place at the 2022 FIFA World Cup, but things are slightly different this time around.

Manchester United and Portugal striker has more followers than anyone else on Instagram. But his marketing endorsement comes at a price.

With the growth of connected devices, almost 41% of global sports fans now stream live sports through digital platforms.

Basketball prodigy has signed up with the global sports brand even though he has yet to graduate from high school.

As the world’s marketers and sponsors flock to US Open tennis winner Raducanu, let’s not make the same mistakes as with past prodigies.

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