What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
How do consumers make online shopping choices? The mouse tells all Read More »
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Rugby kit debate creates a marketing opportunity for grocery brand Read More »
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Adidas signs a kit deal with English Premier League up-and-comers Read More »
By excluding innovative platforms and the content that circulates on them, B2B marketers could be missing out on opportunities.
Are B2B and TikTok perhaps more compatible than marketers expected? Read More »
Researchers discover how a hotel’s pricing structure and the online reviews it receives can impact consumers’ booking decisions.
Analyse online user reviews of your business and of your competitors Read More »
Given the increasing extent of expectations being placed on them, marketers must also keep upskilling, conference hears.
Common standards needed for fragmented global marketing profession Read More »
Understanding emotional engagement to adverts is becoming a more important metric to advertisers, media house says.
Neuro-research product claims to be a radio advertising ‘gamechanger’ Read More »
‘Seasoned communications professional’ joins Eclipse PR after holding various positions at agencies, corporates and public sector bodies.
Communications agency appoints Kgomotso Moalusi as managing partner Read More »
2023 AMC Conference hears multiple calls for marketers to collaborate with the AU to build a more enticing Brand Africa proposition.
‘Candid conversations’ to reduce obstacles to African tourism growth Read More »
Include local words, humour, clothing, cooking styles and even cooking utensils in campaigns to resonate with consumers, conference told.
Marketing campaigns that do not acknowledge local culture will fail Read More »
