Outdoor Network installs its own alternative power supply to keep high-visibility sites running when South Africa’s lights go out.
DOOH company acts to keep its billboards operating during power crisis Read More »
Nigerian-born Alex Okosi moves from EMEA role with YouTube to assume new Africa-wide position with search engine giant.
Google appoints a new managing director for its Africa region Read More »
Conference is told marketing must be indispensable to the business and show value. Marketers cannot wait to be told what to do.
Marketers can be the glue embracing tech and driving change in Africa Read More »
Kantar study says consumers prefer Amazon as an advertising platform, but marketers think YouTube is the way to go.
Global marketers prioritising YouTube as an advertising platform Read More »
Pan-African marketers gather to hear stellar speaker lineup discuss continent’s still largely untapped opportunities.
Excitement as AMC’s second annual conference gets underway in Uganda Read More »
Share content of value, put clients front and centre, and revisit which metrics matter on social media, says expert.
How to start building greater brand trust with your customers Read More »
New logo and packaging design, a pop-up New York City diner, increased content marketing, and new commercials are all part of the fun.
Pepsi unveils marketing strategy to celebrate its 125th birthday Read More »
Gaming – which some experts say commands greater consumer attention than social media and TV combined – holds promise for African marketers.
Is gaming the next big thing for African marketers? Read More »
Metric goes beyond the transactional, to ‘having a shared perspective of the world and an understanding of the true value the brand provides’.
Amazon and Google the world’s top two ‘culturally resonant’ brands Read More »
Papa John’s, which already operates in more than 5,500 outlets in 60 countries, now has Kenya and Uganda in its sights.
Global pizza chain to sink its teeth into the East African market Read More »
