Uncategorized – African Marketing Confederation

Marketers can be the glue embracing tech and driving change in Africa

Conference is told marketing must be indispensable to the business and show value. Marketers cannot wait to be told what to do.

Kantar study says consumers prefer Amazon as an advertising platform, but marketers think YouTube is the way to go.

Pan-African marketers gather to hear stellar speaker lineup discuss continent’s still largely untapped opportunities.

Share content of value, put clients front and centre, and revisit which metrics matter on social media, says expert.

New logo and packaging design, a pop-up New York City diner, increased content marketing, and new commercials are all part of the fun.

Gaming – which some experts say commands greater consumer attention than social media and TV combined – holds promise for African marketers.

Metric goes beyond the transactional, to ‘having a shared perspective of the world and an understanding of the true value the brand provides’.

Papa John’s, which already operates in more than 5,500 outlets in 60 countries, now has Kenya and Uganda in its sights.

Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.

The challenge isn’t just to generate leads for B2B clients, but to do so with credibility and the building of brand trust.