Company has bought Omedia, which provides research-related services in the French-speaking markets of Senegal, Mali and Ivory Coast.
Ipsos acquisition strengthens its operating capabilities in West Africa Read More »
More evidence that the growth in smartphone adoption is radically reshaping the African digital landscape, for consumers and retailers alike.
More payment options for consumers as ApplePay launches in Morocco Read More »
Public relations practitioners can help bring strategic direction to organisations, says Oscar Tshifure, Prisa’s soon-to-be President.
Industry mover-and-shaker is named President-Elect of PR Institute Read More »
After huge global promotion and a dizzying array of brand extensions, the famous doll attracts huge cinema audiences on its debut weekend.
Barbie movie’s marketing juggernaut is finally on the big screen Read More »
Currently, these products are mostly sold online. But being able to ‘touch and feel’ helps consumers overcome their reticence.
Bricks-and-mortar stores are best for selling refurbished goods Read More »
Digital innovations by businesses on the continent will fail unless they are accompanied by high levels of customer trust, study finds.
Africa’s growing number of young consumers seeking trustworthy brands Read More »
French retailer and its local Moroccan partner plan to open franchised neighbourhood stores across the North African country.
Supermarket chain Carrefour unveils ambitious new plans for Morocco Read More »
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Insights and in-depth knowledge for African marketing professionals Read More »
Social media users create their own mock marketing campaigns and call for three-year-old to become a brand ambassador.
Bread brand gets a boost as little girl’s cute photos go viral Read More »
Kenyan-based e-health startup, MyDawa, gets US$20-million to grow its footprint in both the online and offline spaces.
Africa’s growing retail pharmacy sector attracting foreign investors Read More »
