Bottlenecks thwart business growth and challenge marketers due to delays or elevated costs in product delivery, summit delegates hear.
African marketer discusses AfCFTA imperatives with Washington audience Read More »
Traditional trade retail sales grew by almost 24% in the year ending June 2023. By comparison, the modern trade sector grew by only 14.7%.
South Africa’s traditional trade sector shows strong resurgence Read More »
Consumers are more attuned to how they see the brand as a vehicle for their self-expression and social approval.
Hedonism drives luxury brand loyalty, not quality or brand love Read More »
Company opts for a third-party distribution model amidst tough business conditions and increased competition from lower-cost products.
Pharmaceutical giant GSK announces it is leaving the Nigerian market Read More »
Captain Morgan debuts its first pan-African campaign with a 45-second locally made TV commercial accompanied by digital and social edits.
Rum brand spices up its marketing with a new pan-African campaign Read More »
Twitter’s surprise rebranding has brought with it a logo change – and much debate. It may take time for the strategic intent to become clear.
Does Elon Musk’s new ‘X’ logo have meaning? Not yet, but it may Read More »
While the likes of Kenya and South Africa suffer setbacks, Tanzania is showing impressive growth, says e-commerce entrepreneur.
How Tanzania could become Africa’s international trading powerhouse Read More »
Cathy Gathu assumes responsibility for award-winning agency’s offering in advertising, brand and content.
Ogilvy Africa announces the appointment of a new Managing Partner Read More »
How closing his unprofitable small food stalls and opting for a hawker’s cart proved a game changer for an informal trader.
Key business lessons from a Kenyan retailer selling from an open cart Read More »
Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
Many choose the liberty of joy over the shackles of gloom Read More »
