Uncategorized – African Marketing Confederation

Nestlé adds four new production lines at its Egyptian operations

This is part of a pan-African strategy to localise key production and raw-materials sourcing to minimise increasingly expensive imports.

Gaming – which some experts say commands greater consumer attention than social media and TV combined – holds promise for African marketers.

Bottlenecks thwart business growth and challenge marketers due to delays or elevated costs in product delivery, summit delegates hear.

Traditional trade retail sales grew by almost 24% in the year ending June 2023. By comparison, the modern trade sector grew by only 14.7%.

Consumers are more attuned to how they see the brand as a vehicle for their self-expression and social approval.

Company opts for a third-party distribution model amidst tough business conditions and increased competition from lower-cost products.

Captain Morgan debuts its first pan-African campaign with a 45-second locally made TV commercial accompanied by digital and social edits.

Twitter’s surprise rebranding has brought with it a logo change – and much debate. It may take time for the strategic intent to become clear.

While the likes of Kenya and South Africa suffer setbacks, Tanzania is showing impressive growth, says e-commerce entrepreneur.

Cathy Gathu assumes responsibility for award-winning agency’s offering in advertising, brand and content.