Blood-letting among social media companies continues, although LinkedIn’s cuts are tiny compared to Twitter and Meta.
LinkedIn becomes latest social platform to announce job losses Read More »
But businesses are still not doing enough to publicly address societal issues such as climate change, healthcare and economic inequality.
Kenyans have most trust in teachers, NGOs and business leaders Read More »
PR has long been a people-centric field. However, we’re witnessing a paradigm shift as AI complements and enhances human efforts.
Exploring the role of artificial intelligence in the PR environment Read More »
Expansion plans for Rwanda and Tanzania also on hold as company re-focuses its efforts on the Kenyan market.
B2C platform Copia suspends operations in Uganda due to ‘downturn’ Read More »
Self-service is already growing in popularity in South Africa. Kenya’s first service was launched at a Nairobi supermarket recently.
Self-service checkout option set to expand in African supermarkets? Read More »
A swing to digital media has occurred in many parts of the world. But, in African markets, traditional advertising appears to remain strong.
Traditional advertising under the spotlight at IMM Friday FlashTalk Read More »
The written word is a key communication method for companies. Study finds that arranging wording is a particular way boosts message impact.
Using syntax in a surprising way can improve your marketing message Read More »
Sales and marketing leaders must seek better collaboration in order to drive revenue growth, report recommends.
Most CMOs not very confident in their sales and marketing models Read More »
Issue 1 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Insights and in-depth knowledge for African marketing professionals Read More »
Digital innovations by businesses on the continent will fail unless they are accompanied by high levels of customer trust, study finds.
Africa’s growing number of young consumers seeking trustworthy brands Read More »
