Academic study finds ‘free’ shipping combined with paid membership reduces problem of cart abandonment at final stage of purchase.
Membership-fee shipping programmes are the way to go for retailers Read More »
Incumbent COO heads to Amsterdam to head creative side of the TBWA Adidas business, while local office unveils new head.
Creative leadership changes announced at ad agency Hunt Lascaris Read More »
ZIM conference kicks off on Wednesday and features a range of top speakers on key topics relevant to the local marketing community.
Zambian marketers all geared up for their 26th annual conference Read More »
Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.
Targeting young tech-heads? Perhaps NFTs are the way to go? Read More »
Social media platform did not abide by laws designed to keep children safe in the digital world, consumer watchdog says.
Britain hits TikTok with a big fine over children’s privacy breaches Read More »
Influencer marketing is increasingly a key growth priority for the marketing industry and for WPP, says CEO.
Global giant WPP acquires specialist influencer marketing agency Read More »
Partnership with a local company will see a rollout of 50 Herfy quick-service restaurants in Nigeria over the next decade.
Saudi fast-food brand expands its franchise operations into Nigeria Read More »
Ezra Munene Ndolo to play a fundamental role in driving growth as company aims to further enhance its digital and media capabilities.
Dentsu Tanzania announces appointment of Integrated Client Director Read More »
Study emphasises that people who feel a business is unresponsive to them will complain, disengage and create negative word-of-mouth.
Customers who feel ‘powerless’ will disengage with that company Read More »
Dutch study finds that supermarkets can help prevent food wastage through the design of clever promotional campaigns.
Retailer price promotions reduce food wastage by increase waste awareness Read More »
