Uncategorized – African Marketing Confederation

Puma Energy opening another forecourt supermarket in Rep. of Congo

Third joint-venture forecourt outlet in the country as the energy company seeks to enhance its retail offering in various parts of Africa.

SA’s Competition Tribunal follows its Namibian counterpart by clearing the way for a new local beer and beverages giant to take on AB InBev.

Cash is still widely used around Africa – particularly in the informal economy. But a global move to instant payments may change that.

Study finds that using unusual spellings for a brand name to make it seem cool and trendy could backfire – and make it appear less sincere.

WPP-owned business aims to help advertisers connect media strategy, data practices, and technology investments with their marketing goals.

SSA was one of the least connected regions in the world, but that seems to be changing – which will benefit AfCFTA’s implementation.

These consumers still desire a luxury timepiece, but are driving a growing second-hand market because they see it as ‘more sustainable’.

Build stronger brands and customer resilience with experience-driven loyalty programmes, and collect first-party data instead of cookies.

Paid influencers fawning over a procession of products is damaging their personal brands and losing them followers. Enter the ‘de-influencer’.

‘TikTok is every industry’s best friend this year’, researchers say after analysing 5-million digital marketing posts across 14 industries.