Uncategorized – African Marketing Confederation

Kenya a dumping ground for unwanted ‘fast fashion’ clothing – study

NGOs say bundled clothes arriving in the country from EU are often so poor they are unusable and create pollution. But some disagree.

In some instances, a remarkable 90% of respondents to a survey said they have switched to a new supplier for certain business purchases.

Ipsos Global Trends 2023 study finds the ‘new world disorder’ brings huge distrust – but also opportunity and a need to be responsible.

Big decreases forecast in fashion, health and beauty. Homeware, sports, home entertainment and virtual online activities also face pressure.

Branding expert says this is because they don’t have a convincing, precise and emotional story that is told through the eyes of the clients.

Many recipients prefer receiving digital gift cards, but givers worry that these cards won’t be perceived as ‘being thoughtful’.

Ronaldo has over 500-million social media followers, but he’s arguably far from being the most enduringly successful influencer to date.

Agencies did more new business pitches in 2022, but the value of the business they won decreased notably. Is the AOR model on the way out?

Avoiding rigid and hierarchical marketing models enhances the vital free flow of information in the early stages of operations, study finds.

Competitive agency review sees McDonald’s choose TBWA Hunt Lascaris to be its lead strategic marketing and communications agency.