Uncategorized – African Marketing Confederation

Soft drink brand Pepsi unveils its new logo and visual identity

The new identity debuts in Africa next year and ‘pays homage to the brand’s rich heritage while taking a big leap toward the future’.

Podcasting guru Jon Savage to discuss whether podcasts are the ‘comeback kid in marketing’s rock ‘n roll band?’

High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.

Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences?

Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.

Charge as if you’re employing a small team. It’s not deception, it’s the money you will use to start hiring and scaling the business.

It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.

Dutch city is an increasingly influential hotbed of industry creativity and Flume sees it as the next step in the local agency’s growth.

Study underlines the importance of Gen Zeders utilising LinkedIn to kick-start careers. But their online brand need not be perfect.

Pilot project gets impulse purchases into the hands of tech-savvy and time-starved consumers in minutes. Why queue for melting ice creams?