Uncategorized – African Marketing Confederation

Customers who feel ‘powerless’ will disengage with that company

Study emphasises that people who feel a business is unresponsive to them will complain, disengage and create negative word-of-mouth.

Dutch study finds that supermarkets can help prevent food wastage through the design of clever promotional campaigns.

The new identity debuts in Africa next year and ‘pays homage to the brand’s rich heritage while taking a big leap toward the future’.

Podcasting guru Jon Savage to discuss whether podcasts are the ‘comeback kid in marketing’s rock ‘n roll band?’

High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.

Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences?

Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.

Charge as if you’re employing a small team. It’s not deception, it’s the money you will use to start hiring and scaling the business.

It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.

Dutch city is an increasingly influential hotbed of industry creativity and Flume sees it as the next step in the local agency’s growth.