Avoiding rigid and hierarchical marketing models enhances the vital free flow of information in the early stages of operations, study finds.
Small businesses need a fluid approach to their marketing structures Read More »
Competitive agency review sees McDonald’s choose TBWA Hunt Lascaris to be its lead strategic marketing and communications agency.
Golden Arches appoints TBWA to lead its SA creative strategy Read More »
Innovative leaders must completely redraw their pipeline, launch inflation-resilient innovations, or remodel to reduce pricing vulnerability.
Soaring prices of goods require innovation from African marketers Read More »
The African Marketing Confederation (AMC) has added impetus to its drive to professionalise marketing across the continent with the launch of a prestigious designation that will be awarded to senior marketers in recognition of their experience and skills.
AMC Chartered Marketer Read More »
Human evidence can be highly fallible when possible trademark infringements are being considered by courts. Scientists have a solution.
Brain scans could be the best witness in trademark infringement cases Read More »
Using social media influencers is a well-established way to build brands and promote products. Smart marketers can take it a step further.
Ways to utilise your influencer strategy to maximum effect in 2023 Read More »
A proposed deal to spend almost US$52-million with English Premier League team Tottenham Hotspur is highly unlikely to go ahead.
SA Tourism’s soccer sponsorship plan with Spurs gets a red card Read More »
Hein Schumacher is a former Heinz executive and currently CEO of a Dutch-based global dairy and nutrition business. He takes over in July.
FMCG giant Unilever names its new global chief executive officer Read More »
Long-established sports brand launches ‘Adidas Sportswear’ line to take on Nike for a bigger share of the global Generation Z audience.
Adidas targets Gen Z consumers with its first new label in 50 years Read More »
Companies spend fortunes on tracking changing customer preferences and then adapting to them. But it seems brands like Disney may be exempt.
Does an iconic brand really need to react to changing preferences? Read More »
