
Researchers examine why some AI ads fail while others succeed
Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.
EXECUTIVE APPOINTMENTS
By our News Team | 2023
Hein Schumacher is a former Heinz executive and currently CEO of a Dutch-based global dairy and nutrition business. He takes over in July.
Unilever, the global FMCG giant that is home to more than 400 of the world’s best-selling brands, has confirmed the appointment of its new CEO.
He is Hein Schumacher, 51, a former Heinz and Unilever executive who is currently CEO of the Dutch-based global dairy and nutrition business, Royal FrieslandCampina.
Photo courtesy of Unilever
Schumacher will begin as Unilever CEO on 1 July 2023 after a one-month handover period. He replaces Alan Jope, who announced in September 2022 his intention to retire from Unilever after 37 years of service.
“Hein is a business leader with an excellent track record across multiple leading companies in the consumer goods industry,” Unilever says in a media statement.
“As CEO of Royal FrieslandCampina, an €11-billion (US$11.8-billion) turnover business operating in over 40 countries, he has delivered significant portfolio and organisation change as part of transforming it into a more focused, growth-driven and sustainable business.”
According to a report by news agency Reuters, Unilever had been considering internal and external candidates for the role. Sources told Reuters in October that the candidates included Unilever’s finance chief, Graeme Pitkethly, personal care division boss, Fabian Garcia, and Hanneke Faber, who heads the company’s nutrition group.
Prior to joining Royal FrieslandCampina as CFO in 2014, Schumacher worked for H.J. Heinz for over a decade – during a time of significant change at the company – across the US, Europe and Asia. In his last four years at Heinz he was based in China, where he led a turnaround of the Asia Pacific zone. He began his career in finance at Unilever,
“We are delighted to welcome Hein as our new Chief Executive after an extensive global search process,” said Unilever Chairman, Nils Andersen.
[He] is a dynamic, values-driven business leader who has a diverse background of experiences and an excellent track record of delivery in the global consumer goods industry. He has exceptional strategic capabilities, proven operational effectiveness, and strong experience in both developed and developing markets.
Schumacher will earn annual fixed pay of €1.85-million ($1.99-million) and be eligible to receive an annual bonus and shares based on performance.
Unilever’s brands include Sunlight, Omo, Knorr, Domestos, Dove, Hellmans, Vaseline, Liptons, Rexona, Pepsodent and Lifebuoy.

Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.

GeoPoll insights report from Kenya, Nigeria and South Africa finds that quality remains the key purchase driver in FMCG.

As the country celebrates Heritage Month, Takealot embarks on a campaign to speak to consumers in all 12 official languages.

She brings experience across creative strategy, digital transformation, media, content, influencer marketing and client leadership.

Airlink has been a centre of attention for the past week due to its spectacular flypast over a rugby stadium. What’s the marketing benefit?

Jane Gaty, who has extensive experience in the health care sector, joins as Head of Brand, Experience and Corporate Impact.

Two executives step into new leadership roles within Africa, while a third long-serving leader moves to a position with Kantar UK.

The continent’s creators are building communities, shaping culture and developing businesses of their own, organisers say.

Apart from being host to the upcoming annual AMC Conference, ZIM recently hosted its own conference and a graduation ceremony.

She brings an extensive background in Nigerian and regional spirits marketing to a wider African responsibility.

Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.