Coca Cola plans to invest an additional US$1-billion in Nigeria

US-Nigeria bilateral trade a powerful growth engine 

“US-Nigeria bilateral trade has been a powerful engine for economic growth, job creation and generational partnerships,” the Embassy says in its post.  

“One standout contributor to this partnership is The Coca-Cola Company, which has invested an impressive $1.5-billion in Nigeria over the last decade, with plans for an additional $1-billion investment in the pipeline.” 

According to the post, Coca-Cola’s decision underscores continued confidence by US multinationals in Nigeria’s long-term economic prospects. 

Comments the Nigerian marketing industry publication Brand Communicator: “Company executives have consistently described Nigeria as a strategic market within Coca-Cola’s African operations. Coca-Cola Hellenic Bottling Company, which manages NBC, has also reiterated that Nigeria remains central to its long-term growth strategy, citing the country’s large population and expanding consumer base.” 

Coca-Cola first entered the Nigerian market in 1951. Since then, it has become a major player in the country’s manufacturing, logistics and retail value chains.