Industry giant posts better-than-expected results in post-Covid recovery

Strong client demand in four key areas

In an earnings call with market analysts and investors, CEO Mark Read said the group saw strong demand for digital marketing, media, e-commerce and technology.

“As clients seek to accelerate their growth and transform how they reach customers, the depth, breadth and global scale of our offer — which combines creativity with technology and data, through Choreograph, and the largest global media platform in GroupM — is proving its value for existing and new clients,” Read noted in a statement.

WPP, which operates worldwide, saw total net new business of US$8.7-billion in 2021 as it expanded its work with Google, won Unilever’s media review and was named Coca-Cola’s global marketing network partner after an agency review.

Group to cease trading in Russian market

Meanwhile, WPP has announced it is to cease trading in Russia. The company has 1 400 employees there, but said it was leaving the country because operating there would be “inconsistent with our values”.

It noted in a media statement: “We deeply regret the impact of this decision on our Russian colleagues. We will provide support to them and work closely with our clients and partners as we discontinue our activities in the country.”

According to Read, WPP is to cease trading in Russia via a number of routes, including transfer of ownership and divestment from its businesses there. This approach would enable existing staff to keep their jobs.

WPP also has around 200 staff in Ukraine and said it is “in constant contact with our leaders in Ukraine to provide financial and other forms of practical assistance for our employees”.