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Convergence of African marketing and technology under the microscope

By our African Marketing Confederation News Team | 2024

Mombasa conference in September is bringing together continent’s top ICT and marketing professionals for a landmark event.

The evolution of technology is fundamentally changing the marketing landscape across Africa. To address this critical shift, the second annual Technology Information Confederation Africa (TICON Africa) Conference is set to convene in Mombasa, Kenya, from September 25-27, 2024.

Dr Jannie Zaaiman speaking at the TICON Africa media launch. Photo: AMC

This year’s event takes on added significance as it will be held in conjunction with the third African Marketing Confederation Conference, bringing together the continent’s top ICT and marketing professionals for a landmark event focused on collaboration and navigating the convergence of these two powerful forces. 

 

TICON Africa is the umbrella body for African ICT professional associations. Speaking at a media launch, Dr Jannie Zaaiman, Secretary General of TICON Africa, welcomed the multi-faceted collaboration.  

 

He emphasised the rapid evolution of the ICT landscape across Africa and the growing importance of emerging technologies such as artificial intelligence (AI), Internet of Things (IoT), robotics, and virtual reality (VR). 

 

Speaking on behalf of TICON Africa’s conference partners, the Marketing Society of Kenya (MSK), MSK Chairperson, Zuhura Odhiambo, expressed industry excitement at the upcoming conference, which she believes will be a landmark event for Africa. She described the marketing component of the September conference as promising to be “a landmark moment for African marketers”.  

 

Fostering collaboration and dialogue 

 

With participants from across the continent set to converge, the conference aims to showcase the best of Africa’s offerings while fostering collaboration and dialogue on a regional and continental scale.  

 

“The event’s significance extends beyond mere networking opportunities, as it serves as a catalyst for meaningful conversations and collaborations aimed at driving sustainable growth and development across Africa,” she said. 

 

Zaaiman noted that the convergence of marketing and technology was heralded not just as a passing trend but as a fundamental shift that demands attention and adaptation from industry players.  

 

“By harnessing the power of technology, marketers and business executives gain unprecedented insights into consumer behaviour, enabling personalised experiences and driving greater return on investment. For executives, real-time data analysis facilitates informed decision-making, guiding organisations towards future success and helping them anticipate and target emerging consumer trends,” he stated. 

 

Participants will discuss a range of topics – from the convergence of marketing and technology to the role of data analytics and artificial intelligence in shaping business strategies. Interactive sessions and panel discussions will provide valuable insights into emerging trends and best practices, equipping attendees with practical knowledge to navigate the dynamic business landscape. 

 

Booking details for the TICON Africa conference are available here.  

 

You can find out more about the African Marketing Confederation conference here.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.